AI deepfakes show up in one in eight successful scams in the US
Scammers are increasingly turning to AI-powered voice cloning and deepfakes, according to a Gallup and Stop Scams Alliance survey of 5173 American adults. Fraud losses in the US reached $68 billion over the past year, and artificial intelligence played a role in one in every eight successful scams.
AI-processed from 3DNews AI; edited by Hamidun News
A survey by Gallup and the Stop Scams Alliance coalition found that artificial intelligence and deepfakes were involved in one in every eight successful scams in the US, while total fraud losses in the country reached $68 billion over the past year.
How the survey was conducted
The data comes from a survey of 5173 US adults, conducted by Gallup together with the Stop Scams Alliance, a coalition of organizations that track the scale of fraud and develop consumer protection measures. The survey captured not only how much money people lost, but also which tools scammers used to persuade victims to hand it over.
- US fraud losses over one year: $68 billion
- Survey respondents: 5173 adults
- AI and deepfakes: involved in one in every eight successful scams
- Survey organizers: Gallup and the Stop Scams Alliance coalition
How scammers use AI
Voice cloning and video generation tools can produce a convincing imitation of a relative, a boss, or a bank employee from just a few seconds of audio, pulled from social media, for example. A related tactic involves fake video calls featuring a deepfake of a company executive, which have already been used to convince employees to wire money to scammers' accounts. As these tools become more accessible and cheaper, AI increasingly shows up specifically in successful scams, meaning the ones carried through to completion.
Older people and those less familiar with modern AI tools remain especially vulnerable to these schemes. They are less able to recognize an AI-generated voice or video, and more likely to take urgent emotional appeals, such as requests for help supposedly coming from a relative, at face value.
What it means
As voice and video deepfakes get cheaper and more convincing, the share of AI-driven scams will grow faster than the share of classic social engineering methods. That means banks, platforms, and regulators will need to move faster to deploy tools that verify the authenticity of voice and video in real time.
FAQ
How much money do Americans lose to fraud?
According to the Gallup–Stop Scams Alliance survey, fraud losses in the US totaled $68 billion over the past year.
How often is AI used in successful scams?
One in every eight successful scams in the US involves artificial intelligence or deepfakes, according to the survey of 5173 adult respondents.
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Key Questions Answered
How much money do Americans lose to fraud?
According to the Gallup–Stop Scams Alliance survey, fraud losses in the US totaled $68 billion over the past year.
How often is AI used in successful scams?
One in every eight successful scams in the US involves artificial intelligence or deepfakes, according to the survey of 5173 adult respondents.
How the survey was conducted?
The data comes from a survey of 5173 US adults, conducted by Gallup together with the Stop Scams Alliance, a coalition of organizations that track the scale of fraud and develop consumer protection measures. The survey captured not only how much money people lost, but also which tools scammers used to persuade victims to hand it over. US fraud losses over one year: $68 billion Survey respondents: 5173 adults AI and deepfakes: involved in one in every eight successful scams Survey organizers: Gallup and the Stop Scams Alliance coalition
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