Luma AI launches Wonder Project studio: Moses film starring Ben Kingsley heads to Prime Video

Luma AI, best known for its Dream Machine video generator, has announced Wonder Project, its own production studio. The studio will focus on spiritual and religious content. Its first project is a feature film about Moses starring Oscar winner Ben Kingsley, slated for release this spring on Amazon Prime Video.

Luma pitches Wonder Project as the world's first AI production studio dedicated to faith narratives — stories drawn from religious texts and spiritual traditions. The target audience is religious viewers worldwide, who have historically had little access to high-quality content that reflects their values. According to analysts, faith-based films in the US consistently generate between $500 million and $1 billion a year on relatively modest production budgets.

That makes the niche attractive to investors at a time when traditional Hollywood studios are cutting costs. Ben Kingsley won an Oscar for playing Mahatma Gandhi in "Gandhi" (1982) and has an extensive filmography in historical epics, which gives the project the artistic weight it needs. His involvement signals that Wonder Project is not aiming for a cheap product for a narrow audience, but for a film with ambitions of broad recognition.

The story of Moses is one of the most frequently adapted biblical narratives, from the classic 1956 version starring Charlton Heston to the 1998 animated film "The Prince of Egypt." Wonder Project will have to compete with that legacy. Luma AI was founded in 2021 and initially specialized in 3D reconstruction using Neural Radiance Fields.

In 2024, the company released Dream Machine, one of the first publicly available high-quality text-to-video generators, which quickly caught on with content creators. Wonder Project marks a fundamentally different strategic move: from a B2C tool to full-scale studio production, where AI is not the end product but a tool for making films. The choice of Amazon Prime Video as the distribution platform indicates that a deal has already been signed.

Prime Video is actively expanding its library in niches Netflix has traditionally overlooked: religious films, regional content, and family stories. In recent years, Amazon has acquired several faith-based projects, apparently in response to data on subscriber behavior in certain demographic groups. Wonder Project represents a qualitative shift in how generative AI is used in the media industry.

Until now, AI tools have mostly been used for visual effects or short-form advertising content. A full studio project with a big-name actor and a deal with a major streamer sets a new precedent. If the film proves commercially successful, it could trigger a wave of similar projects: AI dramatically lowers production costs, and religious audiences have historically been among the most loyal and highest-spending in global cinema.