Samsung disappoints market, Amazon raises $25 billion for AI infrastructure

On July 7, 2026, Samsung reported a sharp increase in quarterly profits amid frenzied demand for memory chips — but investors found this insufficient: a sell-off in AI chip manufacturers spread across all global markets, from Asia to Europe and the USA.

Why did Samsung's profits fail to stop the sell-off?

Samsung's quarterly results exceeded consensus forecasts for memory revenue — a key segment in the AI era. Nevertheless, the market reacted with a wave of sell-offs: investors focused on management's cautious guidance and signs of slowdown in the HBM and NAND segments.

Bloomberg analysts note that in 2026, the AI market entered a phase of "sustainability testing." The first explosive cycle of demand for GPUs and memory chips for model training has been partially satisfied, while the next wave — inference and edge AI — has not yet formed stable demand. Investors are factoring this gap into valuations.

• Samsung's quarterly profits surged amid memory chip demand (July 7, 2026)
• The sell-off covered stock exchanges in Asia, Europe, and the USA simultaneously
• The greatest pressure was on HBM segments (memory for AI accelerators)
• Investors reacted to guidance rather than actual results

Why Amazon is borrowing $25 billion

Amazon is returning to the debt market: the company plans to raise at least $25 billion through a bond offering. According to Bloomberg, the proceeds will fund the construction and expansion of AI infrastructure — primarily data centers and computing capacity for the AWS cloud division.

The scale of the operation stands out even against the backdrop of record AI capital expenditures in 2025–2026. Microsoft, Alphabet, and Meta announced combined AI infrastructure investments exceeding $300 billion during this period. Amazon is betting on debt financing rather than a secondary stock offering — a conservative approach, but at current rates it's expensive.

Investment bankers note that demand for such issues remains high: institutional investors view bonds from major technology companies as reliable instruments with a premium over Treasury securities.

SpaceX in Nasdaq 100: what will change

SpaceX enters the Nasdaq 100 index — an event the market has awaited since the emergence of the first traded instruments on the company's shares. Inclusion in the index automatically triggers purchases by all funds reproducing the Nasdaq 100 composition — creating mechanical additional demand.

Simultaneously, leading investment banks are launching official analytical coverage of SpaceX — for the first time in the company's history. The appearance of target prices and ratings from prominent analysts opens the door to conservative institutional investors who have previously avoided SpaceX due to the absence of official consensus.

What this means

Three events on July 7, 2026 combine into a single picture of capital redistribution within the AI economy. Hardware manufacturers (Samsung) are going through their first correction of expectations following a phase of frenzied growth. The largest consumers of AI computing (Amazon) are prepared to borrow tens of billions to keep pace in the infrastructure race. And non-traditional technology companies like SpaceX are entering the mainstream financial context, gaining access to a new circle of institutional investors.

Frequently Asked Questions

Why did investors sell Samsung shares despite profit growth?

The market expected strong guidance for the next quarter. Management provided cautious guidance, and good actual results did not compensate for disappointment given inflated expectations about AI memory demand.

When will Amazon complete the $25 billion bond offering?

According to Bloomberg on July 7, 2026, Amazon announced its intention to raise at least $25 billion; specific timelines and terms of the offering were not disclosed.

*Meta is recognized as an extremist organization and is banned in the Russian Federation.