Meta and EssilorLuxottica launch Meta-branded glasses in 26 styles to suit every taste

Meta and EssilorLuxottica are officially launching glasses under Meta's own brand, Meta Glasses. The lineup spans 26 styles with different frames, colors and lenses. It marks Meta's first entry into the eyewear market under its own name, after several years of co-branded products with Ray-Ban.

Why Meta needs EssilorLuxottica EssilorLuxottica is the world's largest maker of eyewear and lenses.

Its portfolio includes Ray-Ban, Oakley, Persol and Oliver Peoples, plus the LensCrafters and Sunglass Hut retail chains, with thousands of stores in dozens of countries. The partnership gives Meta immediate access to global distribution and manufacturing expertise that a tech company doesn't have. The two have worked together for several years: Ray-Ban Stories arrived in 2021, followed in 2023 by Ray-Ban Meta with a built-in AI assistant. Both products shipped under the Ray-Ban brand, not Meta's. Now the company is building its own category under its own name, the way Apple did with the Watch.

26 styles is a strategy, not an accident A wide range like this is

unusual for a tech company, which typically launches gadgets in 1-3 colorways. Meta is taking a different approach. The 26 styles include: Several frame form factors: classic, sport and cat-eye Lens options: clear, tinted and photochromic Colors ranging from neutral to bold accents Compatibility with standard prescription lenses * Designs for everyday wear and active lifestyles The core problem with smart glasses is that they look like a gadget and end up in a drawer within a week of purchase. Betting on design variety is a direct answer to that barrier.

What's inside

Meta Glasses The official announcement doesn't disclose a full spec sheet, but the history of the joint products offers some clues. The previous Ray-Ban Meta Smart Glasses featured open-ear speakers, a 12 MP camera and the Meta AI voice assistant with real-time internet access. The big open question is whether Meta Glasses will get a built-in display or AR projection. So far, every product in the line has worked without a screen: just audio, a camera and voice AI. An AR display would raise the stakes to a fundamentally new level, but it would also add weight, raise the price and drain the battery faster.

"We want glasses to fit everyone — not only people ready to wear a smart gadget, but also those who simply want a stylish accessory," according to

Meta Newsroom materials.

What it means Meta is steadily building a wearables platform with augmented reality as the end goal.

Moving from the co-branded Ray-Ban Meta to its own Meta Glasses signals that glasses are becoming a full-fledged product line, on par strategically with Meta Quest. EssilorLuxottica, for its part, gets a technology boost for a traditional industry and is already selling smart glasses through its global retail networks. The next test is how quickly these 26 styles end up on actual customers' faces. *Meta is designated an extremist organization and banned in Russia.