Walmart's Counter-Sale Ends Sunday: Up to 50% Off TVs, Laptops and Apple Gear

Walmart ends its big summer sale on Sunday evening. Until the sale closes, shoppers can save up to 50% on 4K smart TVs, laptops, Apple products and dozens of other electronics categories.

What's on sale

The sale covers a wide range of consumer electronics. Retailers traditionally put the deepest discounts on high-ticket items, such as TVs and laptops, to drive traffic and encourage related purchases.

• 4K Smart TVs: Samsung, LG, TCL and Hisense with discounts of up to 40–50%. In this category you can find 55-inch models for under $300.
• Laptops: Windows devices from Dell, HP, Lenovo and Acer, from budget models starting at $199 to high-performance configurations discounted by 30–40%.
• Apple products: iPads of various generations, MacBook Air, AirPods headphones and accessories at prices below the official recommended retail price.
• Smart home: smart speakers, video doorbells, Wi-Fi 6/7 routers and smart lighting systems.
• Gaming: consoles, gaming laptops, gamepads and accessories.

Apple rarely takes part directly in large discount events, but authorized retailers, Walmart among them, periodically cut prices below MSRP, especially on previous-generation devices.

Walmart vs. Amazon

Walmart has timed a major sale to coincide with Amazon Prime Day for several years. It is a direct strategy to compete for shopper traffic in one of the busiest retail periods of the year in the US. The key structural difference: Amazon restricts the best deals to Prime subscribers ($139 a year), while the Walmart sale is open to all shoppers, with no conditions or registration.

"We want everyone to have access to great prices, without barriers,"

Walmart's press office said.

According to Adobe Analytics estimates, combined online sales by Amazon's competitors during Prime Day in 2025 exceeded $7 billion, a figure comparable to Amazon's own. Prime Day has effectively become an industry-wide summer event for all of retail.

How much time is left

The Walmart sale officially ends Sunday evening, Eastern time. After it closes, most items will return to standard prices. Some deals on remaining stock may last a day or two longer, but that is not guaranteed.

The next comparable period of electronics discounts is Black Friday in November. Until then, major sales of similar scale from the big retailers are typically not seen.

What this means

Competition between Amazon and Walmart has turned Prime Day into an industry-wide event that benefits shoppers: discounts are getting deeper, and accessing them does not require a paid subscription. If you have been eyeing a new TV or laptop, Sunday evening could be a good moment to buy.