Exadel acquires London's Tangent, pairing AI engineering with UX design

The AI consulting ecosystem keeps consolidating. Exadel (owned by the investment fund Sun Capital) has acquired London studio Tangent, a specialist in digital interface and user experience design.

What happened

Tangent will become part of the Digital Experiences unit within Exadel. The terms of the deal remain undisclosed, but the strategy is clear: Exadel is strengthening its capabilities in building digital experiences (UX/UI) for enterprise clients seeking help with the AI transformation of their business processes. The British studio will continue to operate under its own name, but will gain access to the parent company's global infrastructure and client base.

Who the players are

Exadel is a large software and consulting provider headquartered in Tampa, Florida. It works with global corporations, helping them adopt AI and cloud solutions and carry out digital transformation. Exadel already had a design practice, but it was weaker than its engineering division.

Tangent is a London consulting studio that works with traditional, high-end enterprise clients. Its projects have included interface improvements for SAP and digital transformations at the InterContinental Hotels Group (IWG) hotel chains. Tangent is known for its deep understanding of the needs of large organizations. For Tangent, the acquisition is a chance to scale up and reach more clients.

Why it matters for the market

The deal reflects a fundamental shift: corporations now look for integrated partners that can offer everything under one roof. An AI tool without good design is a powerful engine in a poor body. Users need interfaces that not only work correctly but are also easy to use, intuitive and secure.

• Demand is growing for integrated solutions (AI + UX + implementation)
• Designing AI systems requires specialized skills and experience
• Companies offering the full package win more contracts

What it means

Exadel has strengthened its portfolio at a strategically important moment. Corporate AI transformation will become one of the largest consulting markets over the next 5–10 years. Companies will need not only models and algorithms, but also help restructuring processes, training staff and building the interfaces through which AI will interact with people. Exadel can now offer all of that.