Redesigned Siri in iOS 27 to Get an Auto-Delete Option for Chats

Apple is preparing a sweeping Siri update for iOS 27 with a focus on privacy. According to Mark Gurman of Bloomberg, the redesigned Siri will get a feature that automatically deletes conversation history. It is a strategic attempt by Apple to stand out from rivals in the heated AI race.

How the new Siri will work

The redesigned Siri will look much more like modern chatbots such as ChatGPT or Claude. The main novelty is the auto-delete option for conversation history: users will choose for themselves whether to delete chats every 30 days, once a year, or never. Nothing is erased automatically without their knowledge; the user stays in control.

This differs fundamentally from the approach of other major industry players. OpenAI, Google and others mostly offer only temporary incognito modes, if they offer anything at all. Apple has decided to give users full control: not just a "private mode" but concrete tools for managing the lifecycle of personal data.

Importantly, this is not a cosmetic update. The new Siri will run on top of Apple Intelligence, Apple's own on-device processing system, which in theory should mean less data sent to the company's servers.

Privacy as a competitive trump card

Apple has positioned itself as a defender of user privacy for many years. In the context of the current AI race, this may turn out to be an unexpectedly powerful argument. While the whole world worries that its conversations with a bot will be stored somewhere, analyzed, or end up in a training set, Apple offers a concrete solution with options. The company is clearly betting that some users are willing to give up a bit of convenience in exchange for real control over their data.

The feature looks less like a marketing move and more like a deliberate choice: Siri still lags behind ChatGPT in capabilities, but privacy may be the area where Apple competes more honestly than others.

• Full control over history deletion
• Flexible options: 30 days, 1 year, forever
• On-device processing through Apple Intelligence
• No hidden ways of storing data
• Transparency toward user data

What this means for the market

Privacy is gradually turning from a niche feature into a main factor shaping the choice of an AI product. If Apple really plays this card well, it could attract a wave of users who are too cautious with their data or are simply tired of feeling tracked everywhere. And there are more such people all the time.

For the industry, this may be a signal: privacy is no longer a competitive thorn but a major driver of AI sales. If Google, Meta* and OpenAI have no quick answer, they may lose some cautious users who will choose an iPhone with Siri.

*Meta is recognized as an extremist organization and banned in Russia.