Giraffe360 raises $10M from Cipio Partners to expand its AI real estate platform

Giraffe360 has raised $10M in a Series B round led by Cipio Partners. The company is betting on a combination of a robotic camera and AI software: after one visit to a property, the service produces HDR photos, a virtual tour, floor plans, video and social media content. The new funding will go toward developing the platform, expanding its features and entering new markets.

AI-processed from TNW; edited by Hamidun News
Giraffe360 raises $10M from Cipio Partners to expand its AI real estate platform
Source: TNW. Collage: Hamidun News.
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Key metric #12D and 3D floor plans based on LiDAR
Key metric #2a property website, virtual staging and social media materials

Giraffe360 has raised $10M in a Series B round led by Cipio Partners. The London proptech company wants to speed up development of an AI platform that turns a single site visit into a complete media kit for selling property.

One visit to the property

Giraffe360's idea is to remove extra hands and extra trips from real estate marketing. Instead of a chain made up of a photographer, an editor, a 3D tour contractor, a floor plan specialist and a separate designer, the agent or operator gets one tool. The company's robotic camera shoots the property, and the AI platform then automatically assembles content that normally has to be ordered piece by piece. For the real estate market this is more than convenience: how quickly a listing goes live directly affects conversion, buyer interest and the pace of a deal.

From a single visit, the platform produces almost the entire standard listing package:

  • HDR photos
  • a virtual tour
  • 2D and 3D floor plans based on LiDAR
  • video content
  • a property website, virtual staging and social media materials

Behind this sits a stack of more than 50 machine learning models. They handle image stitching, room measurements, virtual interior staging and the generation of finished marketing materials. The company is effectively trying to compress all real estate production into one pass: shoot once, process automatically, publish faster. This is the thesis on which Giraffe360 builds its value for agencies and photographers who earn on volume and speed, not only on the quality of individual frames.

Where the investment will go

The $10M Series B round was led by Cipio Partners. Key existing investors also participated again, including Founders Fund, Hoxton Ventures, LAUNCHub Ventures and Change Ventures. For Giraffe360 this continues earlier growth: in November 2022 the company had already raised $16M in Series A, and its total disclosed equity funding has now come close to $32M, not counting the venture debt raised at the time.

The team will put the new money into developing the AI platform, expanding product capabilities and entering new markets.

"Real estate marketing is shifting toward AI, immersive formats and content-dense media," says

Giraffe360 CEO Mikus Opelts.

The company was founded in 2016 in Riga by brothers Mikus and Madars Opelts, and since then it has developed its product not as point software but as a closed, end-to-end infrastructure. That matters because many proptech solutions cover only one task: a 3D tour, photography or floor plans. Giraffe360 sells a bundle of camera, subscription, cloud and automated post-processing. This approach is harder to scale, but it gives more control over the quality of the source data and makes the service less dependent on outside contractors.

The bet here is not only on automation but also on positioning against large players such as Matterport, which long ago claimed the 3D tour niche. Giraffe360 is trying to stand out not with a single feature but with the breadth of its output: one data capture should yield several content formats at once, and the subscription model combines access to the camera, AI processing, cloud storage and a service layer.

The company operates in dozens of markets and already serves major real estate clients, including RE/MAX, CBRE and BNP Paribas Real Estate. That is an important signal: the product is sold not as an experiment but as working infrastructure for mass listing.

What it means

For proptech, this is further confirmation that AI is moving out of the role of photo "enhancer" and becoming part of the entire sales chain. If Giraffe360 can scale the model, the market will get not separate tools for photos, tours and floor plans, but a single system in which one site visit becomes a ready digital storefront. For agencies this means saved time; for platforms, a faster and more standardized flow of content.

Story

Key Questions Answered

What are the key details on One visit to the property?

Giraffe360's idea is to remove extra hands and extra trips from real estate marketing. Instead of a chain made up of a photographer, an editor, a 3D tour contractor, a floor plan specialist and a separate designer, the agent or operator gets one tool. The company's robotic camera shoots the property, and the AI platform then automatically assembles content that normally has to be ordered piece by piece. For the real estate market this is more than convenience: how quickly a listing goes live directly affects conversion, buyer interest and the pace of a deal. From a single v

Where the investment will go?

The $10M Series B round was led by Cipio Partners. Key existing investors also participated again, including Founders Fund, Hoxton Ventures, LAUNCHub Ventures and Change Ventures. For Giraffe360 this continues earlier growth: in November 2022 the company had already raised $16M in Series A, and its total disclosed equity funding has now come close to $32M, not counting the venture debt raised at the time. The team will put the new money into developing the AI platform, expanding product capabilities and entering new markets. "Real estate marketing is shifting toward AI, imm

What it means?

For proptech, this is further confirmation that AI is moving out of the role of photo "enhancer" and becoming part of the entire sales chain. If Giraffe360 can scale the model, the market will get not separate tools for photos, tours and floor plans, but a single system in which one site visit becomes a ready digital storefront. For agencies this means saved time; for platforms, a faster and more standardized flow of content.

ZK
Zhemal Khamidun — CPO at Alpina Digital, product manager of AlpinaGPT. Building AI products since 2019. Hamidun News is a pet project that grew into a production aggregator with 6,000+ readers.
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