Qwen and Yuanbao Red Envelope Passwords Can Now Be Copied into WeChat

WeChat now supports copying red envelope passwords (hóngbāo kǒulìng) from Qwen and Yuanbao. Users can share and redeem these promotional offers more easily in the popular messenger owned by Tencent. The change looks minor, but it removes a small, real friction point in how these offers spread inside the WeChat ecosystem.

AI-processed from 36Kr (36氪); edited by Hamidun News
Qwen and Yuanbao Red Envelope Passwords Can Now Be Copied into WeChat
Source: 36Kr (36氪). Collage: Hamidun News.
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WeChat has added the ability to copy so-called hóngbāo kǒulìng, or "red envelope passwords," from two major Chinese AI platforms: Alibaba's Qwen and Tencent's Yuanbao. The change looks minor at first glance, but it considerably simplifies how these digital "red envelopes" (a traditional Chinese symbol of luck and prosperity) are shared and used inside the WeChat ecosystem.

These passwords are special codes that give users access to promotions, discounts, bonuses or even small cash prizes distributed by companies as part of marketing campaigns or loyalty programs.

Previously, WeChat users had trouble copying these passwords from other apps or platforms. Retyping long, complicated strings of characters by hand was inconvenient and made distribution less effective.

Now users can easily copy the passwords generated by Qwen and Yuanbao and paste them directly into WeChat. This makes it much simpler to claim and use the bonuses, and it encourages users to engage with the Qwen and Yuanbao platforms. Tencent's Yuanbao, in particular, is being actively promoted as a competitor to Baidu's Ernie Bot in the Chinese market.

Support for copying Qwen and Yuanbao passwords in WeChat can be seen as part of a broader trend toward integrating digital services and platforms across the Chinese internet. As the dominant social platform in China, WeChat is trying to give users the most convenient, integrated experience possible, letting them use various services and apps without leaving the WeChat ecosystem.

The change may also point to a possible easing of competition between Alibaba and Tencent in certain areas. Although both companies are major players in the Chinese market and compete in many fields, Qwen's support in WeChat may signal a willingness to cooperate where it benefits both sides.

Ultimately, easier sharing of Qwen and Yuanbao passwords in WeChat is a positive step for users, making these platforms more convenient and appealing. It may also encourage further development and spread of similar marketing tools in China's digital space. In the future, the list of platforms and password types supported in WeChat may expand.

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Zhemal Khamidun — CPO at Alpina Digital, product manager of AlpinaGPT. Building AI products since 2019. Hamidun News is a pet project that grew into a production aggregator with 6,000+ readers.
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