LinkedIn добавил кнопку «Seems like AI slop» для маркировки ИИ-постов в ленте

LinkedIn quietly added a "Seems like AI slop" button to the post menu in July 2026 — the first built-in tool in the platform's history for user-driven labeling of AI-generated content. 404 Media was the first to report it; LinkedIn has made no official comment.

What the "Seems like AI slop" button is

The new option appears in the three-dot menu beneath each post, alongside the standard complaint tools — "Spam", "Not interested", "Hide". By tapping it, a user signals to the platform that they consider the post to be automatically generated rather than written by a real person. LinkedIn issued no press release and announced no feature in its blog — it appeared without any fanfare.

The phrase "AI slop" is widely used internet slang for a flood of uniform, machine-produced content. On LinkedIn, this mainly refers to numbered-list posts along the lines of "7 lessons from 10 years in employment", inspirational monologues about "vulnerability", and numbered productivity tips — texts that ChatGPT, Claude, or Gemini can generate in seconds. By bringing the term into an official interface, LinkedIn has publicly acknowledged that the problem is significant enough to merit its own button.

Why LinkedIn tackled AI content labeling

LinkedIn is one of the platforms where the wave of AI content is felt most acutely. Users have long complained that the feed is filled with identical posts: the same structures, the same "honest" confessions, the same emotional ending with a call to leave a comment and "share if you agree". The platform's algorithm has traditionally rewarded posts with high engagement — and AI texts, optimized for hooks and lists, accumulated it easily.

As 404

Media notes, LinkedIn is the first platform to move the term "AI slop" from user slang into an official interface — thereby acknowledging that this is a systemic problem requiring a tool-based response.

The company has not disclosed how the feature works: whether the algorithmic reach of flagged posts is reduced, whether the author receives a notification, or whether the data is aggregated for moderation systems without any immediate effect on a specific post. Without these details, the key question remains open — will the button genuinely change the algorithm, or will it remain a symbolic gesture.

The paradox: Microsoft sells AI and fights AI

LinkedIn belongs to Microsoft — a company that actively promotes AI tools: Microsoft Copilot is built into Word, Outlook, and Teams. It is precisely these tools that largely generate the content that LinkedIn is now asking users to label as "slop". The professional community has noticed this paradox: a single ecosystem simultaneously sells tools for creating AI content and adds a button to flag it in the feed.

An additional risk is abuse: the button could be used against authors who write themselves but in a structured style that superficially resembles AI. LinkedIn has not yet explained whether any safeguards against this scenario have been put in place.

What this means

LinkedIn has become the first major professional network to embed user-driven AI content labeling directly into the interface. If the feature proves effective, it could set a precedent for Twitter/X, Facebook, Instagram, and other platforms where complaints about artificial content are growing. The central question remains open: will the button actually influence the algorithm — or simply give users the feeling of control.

*Meta has been recognized as an extremist organization and is banned in Russia.