Google AI Overviews теперь в 43% поисков — ИИ-ответы становятся дефолтом выдачи

Google AI Overviews — a block with an AI-generated summary above the regular search results — now appears in 43% of all queries. This was reported on July 27, 2026 by TechCrunch, citing new data, noting that AI-generated answers are rapidly becoming the default way of finding information.

What the new data shows

Google's AI Overviews cover 43% of search queries — almost every second search is now accompanied by an AI-generated summary at the very top of the page. According to data reported by TechCrunch on July 27, 2026, this share is growing fast: what started as an experiment on top of search results is turning into the standard answer format for billions of queries a day.

AI Overviews pulls together an answer from several sources and displays it as text above the list of blue links. In most cases, users no longer need to open websites to get a short answer — it's visible right on the results page.

"AI answers are rapidly becoming the default way people find information on the internet,"

TechCrunch wrote in a July 27, 2026 piece.

Why this matters for websites

A 43% reach means that almost half of all Google searches now start with a ready-made AI answer instead of a list of links. For source websites, this changes the very mechanics of getting traffic: if the summary answers the question right in the results, some users leave with the answer without clicking through to any link.

Google remains the main entry point to the internet, and the shift toward AI Overviews affects everyone who depends on search traffic — from media outlets to online stores and reference resources. When 43% of queries are accompanied by an AI summary, brand visibility is increasingly determined by whether it made it into this generated answer, rather than by its position in organic results.

How fast this is happening

The main takeaway from the new data reported by TechCrunch isn't the mere existence of AI Overviews, but the speed of its spread. In a short period, the feature reached 43% of queries, turning from an additional option into Google's primary answer format.

This puts search on the same trajectory as the rest of the AI market: users are getting used to receiving a ready-made answer instead of a list of links for independent research. The higher the share of queries with AI Overviews, the more the habit of searching changes — and the harder it becomes for websites to compete for a click that may simply not happen.

What this means

AI search is ceasing to be an experiment and becoming the norm: at 43% reach, a generated AI answer is what almost every second Google user sees. For businesses and content creators, this is a signal to rebuild strategy around getting into AI summaries, not just around classic search rankings.