Meta AI приходит в директы Threads: чат-бот теперь доступен в личных сообщениях

Meta began rolling out the Meta AI chatbot in Threads direct messages (DMs) on July 27, 2026 — now users can chat with the AI assistant directly in the app's DMs.

What Meta launched

Meta has built the Meta AI assistant into the direct messages section of Threads: a conversation with the bot opens the same way as a regular chat with another person. The company announced the launch on Monday, July 27, 2026. The feature is rolling out gradually, so it's appearing for users in waves rather than all at once.

Key facts of the announcement:

• Date — July 27, 2026 (Monday)
• Platform — Threads, Meta's text-based social network, launched in July 2023
• Product — Meta AI, the company's AI assistant built on Llama models
• Format — chat within direct messages, visually indistinguishable from a conversation with a person

Why is Meta building AI into Threads?

Meta is rolling out the Meta AI assistant across its entire ecosystem: before Threads, it was already working in at least four apps — WhatsApp, Instagram, Messenger, and Facebook. Threads DMs became another entry point for the same bot, not a separate product.

Threads is Meta's youngest app: it launched in July 2023 and gained more than 100 million users in its first five days, becoming one of the fastest-growing launches in history. Building the assistant directly into messaging is a way to boost engagement in DMs and get users accustomed to turning to Meta AI by default, instead of switching to separate apps like ChatGPT from OpenAI or Grok from xAI.

How is this different from a standalone app?

Meta AI in Threads lives inside the already familiar direct messages interface — users don't need to download a separate app or open another service. The assistant is available right where people already chat, which lowers the barrier to a first interaction with the bot.

Meta uses this approach consistently: instead of one standalone product, the company distributes the same assistant across all of its social networks and messengers, reaching billions of installs at once.

What can Meta AI do in a chat?

Meta AI in direct messages works as a text-based conversational partner: it answers questions, helps draft messages, explains topics, and generates images from descriptions — the same functions the assistant already performs in WhatsApp and Instagram. The company didn't highlight a separate set of capabilities specifically for Threads in its announcement: it's the same Meta AI, brought into a new interface.

Meta AI is rolling out in

Threads direct messages, giving users a way to talk with an AI assistant, — according to the company's statement dated July 27, 2026.

What this means

AI assistants are finally moving inside messengers for good: Meta is placing its bot right where people already chat, turning conversation with AI into part of the regular messaging flow rather than a separate action.

*Meta has been designated an extremist organization and is banned in Russia.