Synthesia запустила AI Roleplay Sessions: сотрудники тренируют переговоры с ИИ-аватарами

The British startup Synthesia launched AI Roleplay Sessions on July 22, 2026 — an interactive corporate training platform in which employees practice workplace conversations with AI avatars, while the system gives feedback, assigns scores and collects analytics on training effectiveness.

What is AI Roleplay Sessions

AI Roleplay Sessions is a workplace-dialogue simulator: an employee holds a conversation with an AI avatar that plays the role of a counterpart in real time — for example, an unhappy customer or a colleague in a difficult situation. After each session, the platform breaks down the conversation, gives the participant feedback and assigns a score, while the employer receives analytics showing how well the training actually works.

• Launch — July 22, 2026; the release was reported by TechCrunch
• Format — interactive role-play sessions with AI avatars instead of passively watching video courses
• For the employee — feedback and scoring after every practice session
• For the company — analytics that measure training effectiveness
• Segment — enterprise: the product is built into Synthesia's learning platform

"Employees practice workplace conversations with AI avatars that give feedback, assign scores and provide analytics to help companies measure training effectiveness," is how

TechCrunch describes the platform.

Why Synthesia is moving beyond video to live coaching

Synthesia is betting that corporate learning is shifting from passively watching videos to interactive practice: TechCrunch frames the launch as the platform moving "beyond video — into live coaching." Role-play training closes the main gap of video courses: it tests not whether an employee watched a lesson to the end, but how they apply the skill in a live conversation.

Synthesia was founded in 2017 in London and is best known as a generator of corporate training videos with AI avatars. In January 2025, the company raised 180 million dollars in a Series D round led by NEA at a valuation of 2.1 billion dollars; its clients include companies from the Fortune 100 list. The new product moves those same avatars from the role of narrator to that of conversation partner and coach — turning one-off video generation into an ongoing training process.

For learning departments, the key argument is measurability. Scoring for every session and aggregate analytics make it possible to evaluate training effectiveness in numbers rather than through post-course surveys — exactly what HR teams usually lack when defending training budgets. Other HR-tech players are launching similar AI simulators for practicing sales and job interviews, but Synthesia has a distribution advantage: its avatars are already embedded in the training programs of major corporations.

What this means

AI avatars in corporate learning are ceasing to be talking heads in videos: the next step is interactive practice with scored results. If skill training through dialogue with AI becomes a standard feature of enterprise platforms, companies will have to compare not course libraries but the quality of simulations and analytics — and Synthesia, with its customer base, gets a head start here.

Frequently asked questions

What is AI Roleplay Sessions from Synthesia?

It is an interactive corporate training platform launched on July 22, 2026: employees practice workplace conversations with AI avatars and receive feedback and scores, while companies get analytics on training effectiveness.

How does AI

Roleplay Sessions differ from Synthesia's video courses?

Synthesia's classic product is generated training videos with avatars that an employee simply watches. In AI Roleplay Sessions, the avatar becomes a conversation partner: the dialogue happens in real time, the system evaluates the responses, and the results feed into analytics for the employer.