Meta's Muse AI image generator in Instagram alarms privacy experts
Meta on Tuesday launched Muse Image AI, a new image generator that by default can create photos of users with public Instagram profiles. The company calls it its "most advanced image generation model." The tool pulls people's faces from their posts on the social network. Users receive no notification when the model uses their posts. Privacy experts are urging people to check their privacy settings.
AI-processed from Guardian; edited by Hamidun News
On Tuesday, Meta released Muse Image AI, a new image generation tool that by default can create photos of Instagram users with public profiles, without notifying them. The company calls it the "most advanced image generation" model it has released.
How Muse Image AI works
Instagram users can tag the public profiles of other people, after which the tool generates images using faces taken from photos in their posts. According to The Guardian, Instagram does not send the owners of these profiles any notification that their images were used by the model to generate new content.
- Muse Image AI launch date: Tuesday, July 2026
- Developer: Meta
- The tool works with public Instagram profiles by default
- Users whose faces are used receive no notifications
Why privacy experts are sounding the alarm
Privacy advocates warn that generating images from public photos creates risks for millions of Instagram users, who may not know their image has become source material for AI generation. Experts advise users of the social network to check the privacy settings of their accounts after the tool's launch, to understand whether their posts fall within the model's reach.
What this means
Enabling Muse Image AI by default for public profiles is another example of large platforms rolling out powerful generative tools faster than they build transparent consent and notification mechanisms for the users whose data those tools use.
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Key Questions Answered
How Muse Image AI works?
Instagram users can tag the public profiles of other people, after which the tool generates images using faces taken from photos in their posts. According to The Guardian, Instagram does not send the owners of these profiles any notification that their images were used by the model to generate new content. Muse Image AI launch date: Tuesday, July 2026 Developer: Meta The tool works with public Instagram profiles by default Users whose faces are used receive no notifications
Why privacy experts are sounding the alarm?
Privacy advocates warn that generating images from public photos creates risks for millions of Instagram users, who may not know their image has become source material for AI generation. Experts advise users of the social network to check the privacy settings of their accounts after the tool's launch, to understand whether their posts fall within the model's reach.
What this means?
Enabling Muse Image AI by default for public profiles is another example of large platforms rolling out powerful generative tools faster than they build transparent consent and notification mechanisms for the users whose data those tools use.
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