Google adds a label for AI-generated ads in Search

On July 9, 2026, Google launched a new feature in the My Ad Center app: a visible label for ads created or edited with AI. Users will see the label on Google Search, YouTube and Google Discover.

Where and how to find the AI label

The label appears in the "How this ad was made" section of My Ad Center. To see information about an ad, tap the info button, either three dots or an info icon next to the ad. The same menu lets you block the ad, report it and manage the data used to personalize ads.

The feature works on Google Search, YouTube and Google Discover, the three main platforms where Google places ads.

How Google applies the AI label

Google takes a two-track approach. Ads created with Google Ads' own AI tools, including AI copywriting and automated generation of variants, get the label automatically. Advertisers using other services, such as OpenAI, Anthropic, Midjourney or other generation systems, must declare themselves that an ad was made with AI. Google cannot detect the source of generation automatically.

Key facts:

• Automatic label for ads made with Google Ads AI tools
• Manual labeling for advertisers using external AI systems
• Available in some regions; Google has not published the full list
• The feature is rolling out in stages

Part of a global trend toward AI transparency

The new feature reflects growing pressure from regulators and users' demand for disclosure of AI content. Similar requirements have appeared at YouTube (for videos with synthesized voices), Meta and TikTok, as well as in EU documents that require explicit labeling of AI-generated content. Users increasingly want to know whether an ad is the product of human creativity or generative AI.

Transparency helps users make more informed decisions about the ads they see.

What this means

Google is expanding AI in its advertising tools while introducing transparency requirements. Advertisers should be prepared: disclosure requirements for AI origin are only getting stricter. In the coming years, most platforms will introduce mandatory labels on AI content, affecting not only ads but all marketing content.

Frequently asked questions

In which regions does the feature work now?

Google has not published a full list. The staged rollout is starting in some countries; the feature will reach other regions later.

Can I hide that an ad was created by AI?

For Google Ads AI tools, no: the label is applied automatically. If you use external AI systems, you are advised to disclose this honestly; regulatory requirements are only getting stricter.

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