Google added a label for AI-generated ads in Search

On July 9, 2026, Google launched a new feature in its My Ad Center app — a visible label for ads created or edited with AI. The label will be visible to users on Google Search, YouTube, and Google Discover.

Where and How to Find the AI Label

The label appears in the "How this ad was made" section in My Ad Center. To view ad information, click the info button — three dots or an information icon next to the ad. Here you'll also find options to block the ad, report it, and manage data for ad personalization.

The feature works on Google Search, YouTube, and Google Discover — Google's three main ad placement platforms.

How Google Applies the AI Label

Google uses a dual approach. Ads created in Google's own AI tools in Google Ads (including AI copywriting and automated variant creation) receive the label automatically. Advertisers using other services — OpenAI, Anthropic, Midjourney, or other generation systems — must themselves indicate that the ad was created with AI. Google cannot automatically detect the source of generation.

Key facts:

• Automatic label for ads from Google Ads AI tools
• Manual marking for advertisers using external AI systems
• Available in some regions; Google has not published the complete list
• Phased rollout of the feature

Part of a Global Trend Toward AI Transparency

The new feature reflects growing regulatory pressure and user demands for disclosure of AI-generated content. Similar requirements have appeared on YouTube (for videos with synthesized speech), Meta and TikTok, as well as in EU documents requiring explicit labeling of AI-generated content. Users increasingly want to understand whether an ad is the result of human creativity or generative AI.

Transparency helps users make more informed decisions about the ads they see.

What This Means

Google is expanding AI in its advertising tools while simultaneously implementing transparency requirements. Advertisers need to be prepared: requirements for disclosing AI origins are only getting stricter. In the coming years, most platforms will introduce mandatory labels on AI-generated content — this will affect not just ads, but any marketing content.

Frequently Asked Questions

In Which Regions Is the Feature Currently Working?

Google has not published a complete list. Phased rollout begins in some countries; in other regions, the feature will appear later.

Can I Hide That an Ad Was Created by AI?

For Google Ads AI tools — no, the label is applied automatically. If you're using external AI systems — it's recommended to disclose it honestly; regulatory requirements are only getting stricter.

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