Ubisoft Names Former Amazon Games VP to Lead Its Tom Clancy Studio
Ubisoft has hired Christoph Hartmann, until recently a vice president at Amazon Games, as general manager of Creative House 2. The unit is responsible for the Tom Clancy franchises: The Division, Ghost Recon and Splinter Cell. The appointment comes at a difficult moment for the company.
AI-processed from TNW; edited by Hamidun News
Ubisoft has appointed Christoph Hartmann, a former vice president at Amazon Games, as general manager of Creative House 2, the unit that oversees all of the Tom Clancy game franchises.
What Is Creative House 2
Creative House 2 is an internal Ubisoft unit responsible for three major tactical series: The Division, Ghost Recon and Splinter Cell. These are among the best-known brands of the French publisher, yet for a long time all three franchises have either gone without new full-scale entries or launched to a mixed reception. Splinter Cell has not had a main game since 2013, when Blacklist came out. Ghost Recon Breakpoint drew criticism in 2019 for excessive monetization. The Division 2, released the same year, attracted an audience, but the series has been in maintenance mode since.
Who Is Christoph Hartmann
Hartmann is a well-known figure in the games industry. For more than ten years he led 2K Games, the gaming arm of Take-Two Interactive, and under him BioShock Infinite, Civilization V and VI, and the NBA 2K and Borderlands series were released. He then moved to Amazon Games, where he became a vice president. At Amazon he worked on projects for the Western market, including New World and the distribution of Lost Ark, although the track record of Amazon's games division remains mixed.
Why the Timing Is Hard for Ubisoft
The company is in a prolonged crisis. In 2024, the failed launch of Star Wars Outlaws disappointed investors and players. Ubisoft's shares lost a significant part of their value, and rumors surfaced of a possible sale of the business, including to entities linked to Tencent, which already holds a large stake in the publisher. Against this backdrop, bringing an experienced outside manager into a key unit looks like an attempt by leadership to restart work on strategically important franchises and win back the audience's trust.
What It Means
Hartmann's appointment signals that Ubisoft treats the Tom Clancy brands as priority assets that need a fresh view at the production and strategy level. Whether he will bring Splinter Cell back to life or give The Division new momentum will become clear from the company's upcoming announcements.
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Key Questions Answered
What Is Creative House 2?
Creative House 2 is an internal Ubisoft unit responsible for three major tactical series: The Division, Ghost Recon and Splinter Cell. These are among the best-known brands of the French publisher, yet for a long time all three franchises have either gone without new full-scale entries or launched to a mixed reception. Splinter Cell has not had a main game since 2013, when Blacklist came out. Ghost Recon Breakpoint drew criticism in 2019 for excessive monetization. The Division 2, released the same year, attracted an audience, but the series has been in maintenance mode sin
Who Is Christoph Hartmann?
Hartmann is a well-known figure in the games industry. For more than ten years he led 2K Games, the gaming arm of Take-Two Interactive, and under him BioShock Infinite, Civilization V and VI, and the NBA 2K and Borderlands series were released. He then moved to Amazon Games, where he became a vice president. At Amazon he worked on projects for the Western market, including New World and the distribution of Lost Ark, although the track record of Amazon's games division remains mixed.
Why the Timing Is Hard for Ubisoft?
The company is in a prolonged crisis. In 2024, the failed launch of Star Wars Outlaws disappointed investors and players. Ubisoft's shares lost a significant part of their value, and rumors surfaced of a possible sale of the business, including to entities linked to Tencent, which already holds a large stake in the publisher. Against this backdrop, bringing an experienced outside manager into a key unit looks like an attempt by leadership to restart work on strategically important franchises and win back the audience's trust.
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