eToro launches Tori, an AI agent built on Grok models for market sentiment analysis

eToro has launched Tori, an AI agent that analyzes market sentiment in real time, powered by xAI's Grok language models and a SpaceXAI data feed. It is one of the first public examples of a large retail fintech platform building xAI infrastructure directly into a product used by tens of millions of people.

What the Tori agent can do

Tori is a personal financial assistant built into the eToro platform. Unlike standard chatbots with preset answers, it works with live data: it processes news streams, social mentions, price quotes and trading volumes in real time, then synthesizes a clear read on market sentiment for a given asset or sector.

A user can ask something like "How does the market feel about NVIDIA right now?" and get more than a share price: a detailed analysis of what the media is writing, which sentiment dominates among traders, why the price is moving the way it is, and whether there are signs of a reversal.

The interface works as a dialogue, so users can ask questions freely, as they would with an analyst. Tori remembers the context of the conversation and asks for details if a request is ambiguous.

Why a retail investor needs this

Market sentiment analysis used to be available only to professionals or through expensive specialized platforms. A Bloomberg Terminal costs more than $20,000 a year, and alternative data with sentiment analysis costs even more. Tori opens up similar functionality to ordinary investors.

Key capabilities of the agent:

• Bullish and bearish sentiment scoring for a stock, cryptocurrency or sector
• Real-time analysis of mentions in news, social media and financial forums
• Plain-language explanations of price moves, without professional jargon
• Personalized insights that take the user's specific portfolio into account
• A conversational format: users can ask and follow up as they would with a live analyst

This matters especially in volatile conditions, when most retail investors make decisions on emotion, without a structured understanding of what is actually driving the market.

Grok and live data: what makes the difference

xAI supplied the Grok series models. Their key advantage over many competitors is the ability to work with current data rather than only a training corpus with a fixed cutoff. SpaceXAI supplies the real-time market feed: quotes, corporate events, social media mentions and financial news. It is the combination of a strong language model and live data that makes Tori a fundamentally different product from an AI chat on top of a historical database.

eToro serves an audience of more than 35 million users in 140 countries. For xAI, it is one of the largest consumer deployments, a chance to showcase Grok in real financial scenarios and expand its presence in the sector.

"Tori uses models and real-time data from

SpaceXAI to help consumers analyze market sentiment," xAI said.

What this means

AI agents are moving into the mainstream of financial apps. If real-time sentiment analysis becomes a baseline feature of a retail investing tool, it will change user expectations across the whole category.

The nearest open question is how regulators will treat AI assistants that shape the investment decisions of millions of people.