Prosus запустила ToqanClaw — конструктор бизнес-приложений для пяти миллионов продавцов

Prosus, an Amsterdam-based holding with a portfolio spanning payment services to food and retail marketplaces, has launched ToqanClaw — a platform for creating applications, dashboards, and automations without code. The principle is conversational: you describe a task in words, as if explaining it to a colleague, and you get a ready-made working tool.

What ToqanClaw Can Do

The platform has neither a visual drag-and-drop constructor nor a code editor. Only dialogue. Want a dashboard showing daily revenue across locations?

You describe it in a sentence. Need an automatic supplier request when stock falls below a threshold? You explain it in words — the same way you would describe the situation at a standup.

The system is designed for people who have never worked with no-code editors and don't write prompts in ChatGPT. Prosus describes ToqanClaw as an OpenClaw-like constructor: not a free chat with a language model, but a structured conversational interface on top of a set of components — tables, forms, notifications, integrations with payment systems and warehouse management. The user describes the task logic, and the platform assembles a ready-made tool for it.

Who This Was Built For

Prosus works with approximately five million sellers: restaurants, small shops, local trading platforms. ToqanClaw was launched specifically for them. The holding is direct: small businesses have remained on the sidelines of the AI revolution the longest.

The reason is clear. Large automation platforms require a developer or technical team. Simple tools are not flexible enough for real operational tasks.

ToqanClaw tries to close this gap: powerful enough for real work, simple enough for a restaurant or shop owner without an IT specialist on staff. This is the same problem small business faces everywhere — from accounting to HR. AI promised to solve it, but real tools still require either a development budget or hours of learning.

• Real-time dashboards with sales, orders, and revenue
• Automatic supplier notifications when stock is low
• Daily and weekly reports without manual data compilation
• Managing reservations, employee shifts, and inventory
• Consolidating data from different sources in one workspace

Why Prosus Has an Advantage

ToqanClaw doesn't work in a vacuum: Prosus already has seller data — payment history, orders, shipments. This is the key difference from universal no-code platforms like Zapier or Make, where you first need to spend hours setting up integrations and importing data. Here the data is already inside. The user comes with a task, not with a set of disparate accounts across different services that still need to be connected. Major platforms — Shopify, PayPal, now Prosus — are increasingly embedding conversational AI inside their products. The logic is one: built-in tools get used, external ones are ignored. Less friction in implementation, more data for personalization, shorter path from idea to result.

What This Means

Small business is becoming the next frontier for AI tools. Prosus is betting that restaurant owners and small shop proprietors — a huge audience — have yet to get proper automation. If ToqanClaw takes hold, it could set the standard for platforms worldwide that work with millions of small sellers.