Prosus launches ToqanClaw, a business app builder for five million sellers

Prosus, an Amsterdam-based holding company whose portfolio ranges from payment services to food and retail marketplaces, has launched ToqanClaw, a platform for building apps, dashboards and automations without code. The principle is a conversational interface: you describe the task in words, as you would explain it to a colleague, and get a working tool.

What ToqanClaw can do

The platform has neither a visual drag-and-drop builder nor a code editor. There is only dialogue. Want a dashboard with daily revenue by location? Describe it in one sentence. Need an automatic order to a supplier when stock falls below a threshold? Say so in words, the way you would explain the situation at a team meeting.

The system is designed for people who have never worked in no-code editors and do not write prompts in ChatGPT. Prosus describes ToqanClaw as an OpenClaw-like builder: not a free-form chat with a language model, but a structured conversational interface on top of a set of components, including tables, forms, notifications, and integrations with payment systems and inventory management. The user describes the logic of the task, and the platform assembles a ready-made tool for it.

Who it was built for

Prosus works with roughly five million sellers: restaurants, small shops and local marketplaces. ToqanClaw was launched for them. The group says outright that small businesses have been left out of the AI revolution longer than anyone else.

The reason is clear. Large automation platforms require a developer or a technical team. Simple tools are not flexible enough for real operational tasks. ToqanClaw tries to close that gap: powerful enough for real work, simple enough for the owner of a restaurant or shop with no IT specialist on staff.

This is the same problem small businesses face everywhere, from accounting to staff management. AI promised to solve it, but the tools available so far demand either a development budget or hours of learning.

Tasks the platform targets:

• Dashboards with sales, orders and revenue in real time
• Automatic notifications to suppliers when stock is low
• Daily and weekly reports without manual data consolidation
• Management of reservations, staff shifts and inventory
• Data from different sources combined in one workspace

Why Prosus has an advantage

ToqanClaw does not operate in a vacuum: Prosus already has sellers' data, including payment history, orders and deliveries. That is the key difference from general-purpose no-code platforms such as Zapier or Make, where you first have to spend hours setting up integrations and importing data. Here the data is already inside.

The user arrives with a task, not with a set of scattered accounts in different services that still have to be linked together.

Large platforms, including Shopify, PayPal and now Prosus, are increasingly building conversational AI into their own products. The logic is the same everywhere: people use a built-in tool and ignore an external one. Adoption friction is lower, there is more data for personalization, and the path from idea to result is shorter.

What this means

Small business is becoming the next front for AI tools. Prosus is betting that restaurateurs and small shop owners are a huge audience that proper automation has not yet reached. If ToqanClaw takes hold, it could set a standard for platforms around the world that work with millions of small sellers.