Meta and EssilorLuxottica launch Meta-branded glasses — 26 styles to choose from

Meta, in collaboration with EssilorLuxottica, officially launches glasses under its own brand, Meta Glasses — the lineup covers 26 styles with different frames, colors, and lenses. This is Meta's first entry into the eyeglasses market under its own name after several years of co-branded products with Ray-Ban.

Why Meta Needs EssilorLuxottica

EssilorLuxottica is the world's largest manufacturer of optics and optical lenses. Its portfolio includes Ray-Ban, Oakley, Persol, Oliver Peoples, as well as retail chains LensCrafters and Sunglass Hut with thousands of sales points in dozens of countries. The partnership gives Meta immediate access to global distribution and manufacturing expertise that the technology company lacks. The two players have been collaborating for several years: Ray-Ban Stories launched in 2021, Ray-Ban Meta with integrated AI assistant in 2023. In both cases, the product was released under the Ray-Ban brand, not Meta. Now the company is building its own category under its own name — similar to how Apple did it with Watch.

26 Styles — It's a Strategy, Not Coincidence

A wide assortment is atypical for a technology company. Usually, gadgets launch with 1-3 color variants. Meta is choosing a different approach: the 26 styles include:

• Multiple frame form factors — classic, sports, cat-eye
• Lens options: clear, tinted, photochromic
• Color solutions from neutral to vibrant accents
• Compatibility with optical correction standards
• Design for everyday wear and active lifestyle

The main problem with smart glasses is that they look like a gadget and end up in a drawer within a week of purchase. Betting on design diversity is a direct response to this barrier.

What's Inside Meta Glasses

The official announcement does not reveal a complete list of specifications, but the history of co-branded products provides clues. The previous Ray-Ban Meta Smart Glasses included open speakers, a 12MP camera, and a voice-based Meta AI assistant with real-time internet access. The main question that remains open: will Meta Glasses include a built-in display or AR projection? So far, all products in the series have worked without a screen — only audio, camera, and voice AI. The addition of an AR display would raise the stakes to a fundamentally new level, but would increase weight, price, and battery consumption.

"We want glasses that fit everyone — not just those willing to wear a smart gadget, but also those who simply want a stylish accessory," — from

Meta Newsroom materials.

What This Means

Meta is consistently building a wearable device platform with a focus on augmented reality. The shift from the co-branded Ray-Ban Meta to its own Meta Glasses is a claim that glasses are becoming a full-fledged product category comparable in strategic importance to Meta Quest. EssilorLuxottica, in turn, gains a technological boost for the traditional industry and is already selling smart glasses through its global retail networks. The next question is how quickly these 26 styles will reach real customers.

*Meta is recognized as an extremist organization and is banned in the Russian Federation.