How to Deploy AI for Personalization: SAP's Experience
SAP is tackling the problem that has stalled most enterprise companies: AI personalization exists in the strategy, but not in practice. The cause is fragmented data spread across incompatible systems. SAP is aligning the structures of Commerce Cloud, Customer Data Platform and related solutions so that recommendation engines receive coherent context at the moment of a request, rather than a simple list of items already purchased.
AI-processed from AI News; edited by Hamidun News
SAP has announced an initiative to align fragmented commerce data structures, so that AI personalization works at the level of operational execution rather than only in theory.
Why does AI personalization fail in companies?
Customer data, product catalogs, transaction history and behavioral analytics sit in different systems with incompatible schemas.
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