Sony Bravia 8 II is $600 off: why last year's OLED flagship is still a good buy

Best Buy and Amazon simultaneously reduced the price of the Sony Bravia 8 II — the flagship 2024 OLED TV — by $600 during Amazon Prime Day 2026. Despite the fact that the model has formally given way to the next generation, ZDNet editors highly recommend it.

What is

Sony Bravia 8 II The Bravia 8 II was released in 2024 as the flagship OLED model in Sony's lineup. Its key advantage is the proprietary XR cognitive processor, developed specifically for working with OLED panels. Unlike standard video processors, XR analyzes the image holistically: it determines which objects should be the focus of the viewer's attention and enhances their depth, contrast and saturation.

The OLED matrix itself allows each pixel to light up independently or turn off completely — this provides absolute black color and infinite contrast, unattainable on LCD panels. Key specifications of the model: 4K OLED matrix with support for Dolby Vision, HDR10 and HLG Sony XR processor with XR OLED Contrast Pro function Acoustic Surface Audio+ sound system — speakers are built into the panel, sound comes from the screen Google TV platform with voice control via Google Assistant HDMI 2.1 with support for 4K at 120 Hz, VRR and ALLM for gaming consoles Sizes: 55, 65 and 77 inches ## Last year's model — not necessarily outdated The OLED TV market updates evolutionarily, not revolutionarily.

Sony's new generation typically receives modest peak brightness gains in HDR and improved local dimming algorithms. For audiophiles and owners of calibrated home theaters, these nuances can matter. But for most buyers — those who watch Netflix, sports broadcasts or play PlayStation 5 — the difference between generations in real-world conditions is barely noticeable.

ZDNet tested the Bravia 8 II upon release and gave it high marks for color accuracy, even backlight distribution across the entire screen, and upscaling quality for standard resolution content. All these advantages remain regardless of the release of the next model.

"The Bravia 8 II remains one of the best OLED TVs you can buy.

With a $600 discount, it becomes an obvious choice," concludes ZDNet's editorial team. Competing 2024 OLED flagships from LG during the same period do not decrease by a comparable amount, which makes Sony's offering particularly notable against the market.

When the offer is valid

Amazon Prime Day is one of two major shopping events of the year alongside Black Friday. During this period, Amazon, Best Buy and other major retailers compete for customers and set prices at historical lows. Discounts on flagship Sony OLED TVs during Prime Day are traditionally among the deepest of the year. Prime Day offers are valid for a limited time, and with high demand, popular items sell out before the official deadline. A $600 discount on a flagship OLED is rare even by seasonal sale standards.

What it means

For those who have long wanted a large OLED TV but postponed it due to price — now is the right time. Last year's Sony Bravia 8 II flagship with a $600 discount offers a cinematic experience for money that previously could only buy a mid-range TV.