AI in e-commerce: 74% of consumers trust an AI assistant
74% of consumers worldwide say they would trust an AI agent when shopping more than their best friend, according to the headline finding of Accenture's Consumer Pulse 2026 study. The survey covered 25,590 people in 16 countries. Consumers are increasingly willing to hand routine tasks over to agents: comparing prices, selecting products and placing orders.
AI-processed from AI News; edited by Hamidun News
Accenture's Consumer Pulse 2026 study found that 74% of consumers are ready to entrust their e-commerce purchases to a personal AI assistant, and trust it more than their best friend.
What percentage of consumers trust AI assistants when shopping?
Seventy-four percent of respondents said that when making purchasing decisions, they trust a personal AI assistant more than the advice of their best friend.
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