AI in Google Search: AI Answers and Dialogue Instead of Links

Google is rolling out the biggest search update in 20 years: instead of a list of links, an AI answer appears right on the page, along with a dialogue where users can refine their question and step-by-step reasoning for complex topics. Nick Fox, Google's senior vice president of knowledge and information, says AI lets people ask deeper questions and get answers faster. Publishers and creators are worried: fewer clicks on links means less traffic.

AI-processed from Bloomberg Tech; edited by Hamidun News
AI in Google Search: AI Answers and Dialogue Instead of Links
Source: Bloomberg Tech. Collage: Hamidun News.
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Google has built artificial intelligence into its search engine, adding AI-generated answers, conversational search and reasoning tools to the core of its results, the biggest change to the product in two decades.

How does Google use AI in its new search system?

Google generates a detailed answer right on the search page, lets users refine their question in a dialogue, and explains the logic behind its conclusions.

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Zhemal Khamidun — CPO at Alpina Digital, product manager of AlpinaGPT. Building AI products since 2019. Hamidun News is a pet project that grew into a production aggregator with 6,000+ readers.
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