Vertu will release a $6,880 foldable smartphone with an AI agent for executives

Vertu, the cult maker of premium smartphones for executives, has unveiled a new foldable phone with an integrated AI agent for running a company. The device is built on the open-source Hermes project. Vertu pitches it as a virtual assistant for CEOs, executives and senior managers that can fully automate routine management tasks and speed up decision-making.

Foldable design with premium finishes

As you'd expect from Vertu, the body uses premium materials: titanium, ceramic and rare metals with the brand's signature finish. The foldable form factor offers a distinct advantage: unfolded, the screen expands and the phone becomes a practical tool for working with spreadsheets, charts, analytics and documents. It's built for people who spend long hours on analytics, planning and client negotiations.

Pricing starts at $6,880 for the base configuration. That puts it at the very top of the premium smartphone segment. Vertu positions itself as a brand for the select few, and this device fits that philosophy perfectly. It isn't an attempt to win the mass market. It's a tool for people whose time is worth more than money and who are willing to pay for innovation.

The built-in AI agent: what it can do

The main innovation is an AI agent trained on your company's data. It runs in the cloud, syncs with a local copy on the phone, and gradually learns your processes and habits.

Key capabilities:

• Prepares daily reports and analytics on the company's key metrics
• Schedules meetings, automatically finding open slots across everyone's calendars
• Handles business correspondence and drafts documents for signature
• Tracks KPIs in real time and warns about critical deviations from trend
• Sorts incoming email by priority, flagging what's urgent and what needs personal attention

The agent complements the executive but does not replace them. It saves dozens of hours a month on information processing and standard management tasks. Strategic decisions stay with the human.

Enterprise integrations and corporate security

The device integrates with all the major enterprise platforms: Salesforce, SAP, Google Workspace, Microsoft 365 and Slack. The AI agent understands the company's structure and can interact with employees through familiar communication channels.

Vertu clearly didn't cut corners on security: data is stored with military-grade 256-bit encryption, and the device supports two-factor authentication and biometric verification. The system is certified for GDPR, CCPA and SOC 2. That matters in fintech, pharma and healthcare, where regulators don't forgive even the smallest mistakes. Cloud sessions are logged for a full audit trail.

Competitors and positioning

Samsung and Apple are also experimenting with AI agents, but Vertu is the first to ship a finished enterprise product. Samsung's Galaxy AI is so far limited to photo editing and suggestions. Apple's Siri is significantly weaker in corporate environments. Vertu took advantage of Hermes being open and built a full stack of integrations, security and support around it.

What this means for the market

Vertu is betting on AI as the defining trend of the next decade. The smartphone is no longer just a conduit for information. It's becoming a management agent that makes decisions and carries out tasks.

$6,880 is a fair price for innovation. Premium-segment customers don't care about megapixels or battery life; they care about solving real problems: saving dozens of hours a week, reducing human error and speeding up strategic decisions. In 2-3 years, similar features will appear on iPhone and Samsung devices, but it all starts here, in the premium niche, where customers are willing to pay for the privilege of being the first to experiment with the future of running a company.