Google moves marketing to AI: the end of Display Ads
Google has officially shut down Display Network, the platform that was the standard for online marketers for 20 years. Marketers now move to AI Demand Gen, where manual targeting, placement selection and A/B testing of creatives give way to automation driven by artificial intelligence. The change ends the era of classic digital marketing, in which advertisers controlled each step of a campaign.
AI-processed from AI News; edited by Hamidun News
Google is moving marketing to AI: the company has announced the shutdown of Display Network and a full switch to Demand Gen, a platform built on artificial intelligence, closing a 20-year era of classic digital marketing.
What will happen to Google Display Network?
Google is shutting down Display Network, the platform for placing ads across hundreds and thousands of websites, which had existed for almost twenty years.
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