Six Search Engines Instead of Google: How to Choose an Alternative

Google is embedding AI Overview, and more and more people are looking for alternatives. TechCrunch has selected six search engines worth trying instead of Google. Let's compare Perplexity, DuckDuckGo, Kagi, and others.

AI-processed from TechCrunch; edited by Hamidun News
Six Search Engines Instead of Google: How to Choose an Alternative
Source: TechCrunch. Collage: Hamidun News.
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Key metric #1DuckDuckGo — private search without tracking, functionally similar to classic Google
Key metric #2Perplexity — honest AI search engine, always cites sources
Key metric #3Kagi — paid ($10 per month), ad-free, full control over search results

Google is embedding AI Overview, the interface is changing — and not everyone likes it. Users are looking for alternatives that work straightforwardly and honestly.

Why Google Is No Longer Google

AI Overview is a synthetic result that Google displays at the top of search results. The idea sounds attractive, but there are serious drawbacks: traffic drain from source articles (media and blogs lose clicks), sometimes incorrect answers (AI hallucinates facts), takes up space — you need to scroll to see regular links, and removes control over source selection.

Six Alternatives to Replace It

  • DuckDuckGo — private search without tracking, functionally similar to classic Google
  • Perplexity — honest AI search engine, always cites sources
  • Kagi — paid ($10 per month), ad-free, full control over search results
  • Mojeek — European with its own index, private
  • Brave Search — open index from the Brave Browser team
  • Bing — good old Bing, not yet overwhelmed by AI Overview the way Google is

How to Choose Your Search Engine

If you're looking for privacy — DuckDuckGo or Brave Search. If you want AI, but honest — Perplexity. If you're willing to pay for quality without ads — Kagi. Each option suits different use cases.

"Google was strong because it had your trust.

Now it's becoming its own thing," — a typical Reddit comment.

What This Means

Google's monopoly on search is cracking for the first time in 20 years. Not all the cracks are due to AI Overview, but this update is pushing users to experiment and shows: you can now compete not on features, but on honesty.

Story

Key Questions Answered

Why Google Is No Longer Google?

AI Overview is a synthetic result that Google displays at the top of search results. The idea sounds attractive, but there are serious drawbacks: traffic drain from source articles (media and blogs lose clicks), sometimes incorrect answers (AI hallucinates facts), takes up space — you need to scroll to see regular links, and removes control over source selection.

What are the key details on Six Alternatives to Replace It?

DuckDuckGo — private search without tracking, functionally similar to classic Google Perplexity — honest AI search engine, always cites sources Kagi — paid ($10 per month), ad-free, full control over search results Mojeek — European with its own index, private Brave Search — open index from the Brave Browser team Bing — good old Bing, not yet overwhelmed by AI Overview the way Google is

How to Choose Your Search Engine?

If you're looking for privacy — DuckDuckGo or Brave Search. If you want AI, but honest — Perplexity. If you're willing to pay for quality without ads — Kagi. Each option suits different use cases. "Google was strong because it had your trust. Now it's becoming its own thing," — a typical Reddit comment.

ZK
Zhemal Khamidun — CPO at Alpina Digital, product manager of AlpinaGPT. Building AI products since 2019. Hamidun News is a pet project that grew into a production aggregator with 6,000+ readers.
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