Apple launches a ChatGPT-like Siri app with self-deleting chats

Apple is working on a new Siri app, positioned as a direct competitor to ChatGPT and other modern AI assistants. According to Bloomberg, among the key features of the new app is an auto-delete chat function that provides additional privacy and protects user data from accidental disclosure.

New Siri App as a Full AI Assistant

Apple is gradually transforming Siri from a simple voice assistant into a full-fledged AI helper capable of competing with ChatGPT and other solutions on the market. The new app will operate on the same principles as OpenAI's popular service — users will be able to ask questions, receive detailed and contextual answers, and conduct natural multi-step dialogues. Apple's key advantage is the deep integration of the Siri app across the entire Apple ecosystem.

The assistant will have access to contacts, calendar, reminders, and other personal user data, allowing it to provide more relevant recommendations. The company's goal is to offer users a powerful tool directly on their devices, without the need to constantly switch between different apps. The new app is planned to support multiple languages, including Russian, and work efficiently even on older iPhone and iPad models.

This is part of Apple's long-term strategy to reduce dependence on cloud services and move as much computing as possible to the user's device — the so-called on-device AI.

Privacy as Apple's Main Argument Against Competitors

Apple's key differentiator from competitors is a built-in auto-delete chat function. This means conversations with the new Siri will be automatically deleted after a time period set by the user. The function works locally on the device and does not require sending data to Apple's servers or third parties. For Apple, privacy has always been a key marketing argument against OpenAI, Google, and other competitors. Unlike ChatGPT, whose data can be used to train models, Apple consistently positions itself as a company that respects user privacy. This approach is particularly attractive to people concerned about personal information leaks.

"Privacy is not a luxury, it is a fundamental right of every person" — such is the philosophy that

Apple embodies in all its services.

The auto-delete function could become a decisive advantage for those discussing confidential matters with Siri — medical consultations, financial decisions, personal concerns.

Genmoji to Receive a Powerful Update in iOS 27

In parallel with Siri, Apple is improving Genmoji — an innovative feature that allows users to create personalized emoji based on their face and style. In iOS 27, this update will become even more powerful and flexible to use. The Genmoji expansion clearly demonstrates that Apple is actively investing in AI-generated content directly on the user's device. This could be a harbinger of more significant changes in how users interact with their iPhone and iPad. The update could also open up new possibilities for creativity and self-expression in messaging and social networks.

What This Means for Future Market Dynamics

Apple is increasingly positioning itself as a company that not only integrates AI into its devices, but does so with an absolute focus on user privacy and control. The new Siri app and Genmoji update are strategic steps toward creating smarter and more personal devices that perform complex tasks on the user's side, without sending data to the cloud. This could lead to a significant change in market dynamics in the AI assistant segment.

If Apple can truly deliver a powerful and convenient tool comparable to ChatGPT, but with a guarantee of privacy, it could attract a significant portion of users who are skeptical of competitors' data policies. Additionally, the success of the Siri app could significantly impact the perception of Apple as a company capable of offering not only stylish and functional gadgets, but also powerful software based on modern artificial intelligence. This is critically important for maintaining Apple's position as an innovator at a time when AI is becoming the main platform for competition between tech giants.