iOS 27: Apple will let users choose AI models instead of its own

Apple is changing strategy — in iOS 27 users will be able to choose which AI models to use instead of built-in Apple Intelligence.

Flexibility of Choice

Instead of using only built-in AI capabilities, users will be able to integrate third-party models. This means that solutions better suited for a specific task can be connected — one tool for writing, another for analysis, a third for creativity. This approach gives users complete control over which AI services they trust with their data. It will also allow connecting the latest and most powerful models as they are released, without waiting for an iOS update.

What Models Can Be Connected

It is expected that major players will enter the ecosystem:

• OpenAI (ChatGPT, GPT-5.5)
• Google (Gemini)
• Anthropic (Claude)
• Meta (Llama)
• Other developers of independent models

Users will be able to choose models for different types of tasks — for example, use one for coding, another for text analysis, a third for creative writing. This turns the iPhone into a multi-tool device, not a one-size-fits-all system.

Why Apple Is Doing This

The decision may seem unexpected, but it is logical. Apple cannot simultaneously outpace OpenAI, Google, and Anthropic — they have all invested billions in developing their models. Instead of competing on quality, Apple positions itself as a platform where this competition should happen. This is also a response to antitrust pressure. By giving users a choice, Apple shows that it is not trying to block competitors. It is a strategy that works in Apple's favor — it remains a mediator and platform, even if its own AI development lags behind.

What This Means

For the market, this is a signal: the era of built-in, closed AI assistants is ending. Companies with the best model and best integration win. For users — this is an opportunity to get a truly personalized AI stack, assembled for their needs.