Moz Pro launched a free trial for AI SEO tools starting at $39 per month

Moz Pro has updated its SEO package, placing its bet on AI features: the service now includes AI-powered keyword suggestions, an AI Visibility feature in open beta, and the Domain Authority metric. The entry barrier has also been lowered: with annual billing, pricing starts at $39 per month, and some plans can be tested for free for a week.

What Was Added to Moz Pro

Moz is not launching a separate AI product from scratch — instead, it is embedding new capabilities directly into the familiar SEO suite. This is an important move: users are not being offered yet another disconnected service, but rather an enhancement of the tool that already consolidates query analysis, competitor research, and domain authority monitoring. For agencies and in-house teams, this is more convenient because there is no need to transfer data between multiple platforms or rebuild workflows from scratch.

• AI keyword suggestions for expanding semantics
• AI Visibility in open beta as a new module for monitoring brand presence in the AI environment
• The Domain Authority metric, which the market has long used as a benchmark for domain strength
• Unified access to features within Moz Pro without separately purchasing each module

The core logic of the update is that classic SEO no longer lives independently of AI tools. Teams need not just a list of queries, but a faster way to understand which topics to develop, how to find new clusters, and where a site is even visible in the new environment where some traffic flows to AI-generated answers and generative search. Moz is trying to address this shift not with theory, but with concrete working features inside an existing product.

How Access Works

The commercial side of this news is no less important than the features themselves. The base price of Moz Pro now starts at $39 per month with annual billing. For the Standard and Medium plans, the company has opened a 7-day free trial period so teams can test the product on their own projects — not based on demo screenshots.

The free Moz Community account remains available in parallel: it provides permanent but limited access to some research SEO tools. This format makes the entry funnel noticeably wider. A small marketing team or freelancer can more easily start with a free account, then test a week-long trial, and only after that move to a paid plan.

For Moz, this is a clear strategy: first demonstrate the value of data and AI suggestions on real tasks, then convert interest into a subscription. For the user, the benefit is that the purchase decision can be made after a short practical test, rather than based on a list of promises on a landing page.

Why This Matters

The SEO market is changing noticeably due to AI search and generative responses. While previously most teams could get by with position monitoring, backlink metrics, and keyword research, now they also need to understand how a brand and its content appear in new search scenarios. Therefore, the emergence of AI Visibility — even in open beta status — looks not like a cosmetic update, but like Moz's attempt to adapt old SEO logic to a new distribution of attention.

It is also significant that the company is not removing traditional metrics from the center of the product. Domain Authority remains part of the offering, and this is a sensible balance: the market has not yet abandoned familiar benchmarks, even as a new AI layer has grown around them. In essence, Moz is selling not just a set of features, but a transitional bridge between the old SEO stack and the new tasks of content teams.

For specialists, this may be more convenient than assembling a workflow from several niche AI services and separately checking classic SEO metrics.

What This Means

Moz is demonstrating that AI features are becoming not an experimental add-on, but a standard part of the SEO package. For the market, this is a signal: going forward, competition will be driven not only by keyword databases and link metrics, but also by how quickly a platform helps turn AI insights into real actions on content and visibility.