Pickmybrain raises $2.1M: AI clones of Rovio co-founder and former Netflix CMO

Tallinn-based startup Pickmybrain raised $2.1 million in a pre-seed round. The company is building a platform where professionals create AI versions of themselves — "Digital Brains" that answer questions from customers and subscribers 24/7 without the expert's direct involvement. The platform already has more than 1,000 registered specialists.

What is a Digital Brain

Pickmybrain's concept solves a classic problem faced by any sought-after expert: working hours are strictly limited, while demand for knowledge continues to grow. A specialist "upgrades" their AI copy once — uploading materials, going through a structured interview with the system, and setting the tone, style, and boundaries for acceptable responses. After that, their Digital Brain starts working independently: answering typical questions in the expert's style, processing the incoming stream of requests, and sorting them by complexity and potential value.

For non-standard or high-value requests, the system automatically switches to a live specialist through asynchronous video format. This allows the expert to maintain control over truly important interactions — without wasting working time on repetitive basic questions that AI can handle independently. The platform previously operated under the name WOIS.

io — the name changed along with a rethinking of the entire business model. If the focus was previously on traditional online consultations, the main thesis now is: scaling expertise through a personal AI proxy that never sleeps and never takes a lunch break.

Who is Already Involved

Pickmybrain has registered more than 1,000 professionals from technology, business, media, and related industries. Among the participants are several recognizable names:

• Peter Vesterbacka — co-founder of Rovio Entertainment, creators of Angry Birds
• Bozoma Saint John — former Chief Marketing Officer of Netflix
• Entrepreneurs, venture investors, and industry leaders from various countries

The presence of such participants is not merely marketing. People with this kind of reputation carefully choose what they publicly associate their name with. If Pickmybrain did not provide tangible value, neither Vesterbacka nor Saint John would simply participate. In this sense, their presence functions as an implicit product recommendation — more convincing than any advertising slogan.

How Monetization Works

The platform's economy is built on several levels of interaction between users and an expert's Digital Brain:

• Automatic AI answers to standard questions — available 24/7 at minimal cost
• Asynchronous video responses from a live expert — for non-trivial or sensitive cases
• Direct personal sessions — for high-complexity requests and premium clients

The key difference from traditional knowledge monetization formats is continuous income. An online course sells once and gradually becomes outdated. A podcast is monetized through advertising unrelated to actual content value. Digital Brain earns every time someone asks a question — regardless of where the expert is at that moment.

"Experts finally get a tool to scale what was previously strictly

limited by hours in a day," follows from the company's positioning.

What This Means

Pickmybrain is betting on a systemic shift in the knowledge market: from passive content consumption to interactive personalized access. The formula "buy my course" is giving way to "talk to my AI right now." If the platform scales, it creates a new monetization standard for professionals worldwide — and simultaneously gives users access to knowledge without waiting queues, time zones, and time constraints.