ChatGPT instead of search: how to track brand presence in AI responses
Traditional SEO no longer guarantees traffic: 77–85% of informational queries end without a click-through to a website, and 58% of Russians trust neural network
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Traditional SEO no longer guarantees traffic: 77–85% of informational queries end without a click-through to a website, and 58% of Russians trust neural networks to search for information. New disciplines have emerged — GEO and AEO — along with specialized tools for measuring brand presence in responses from ChatGPT, Gemini, and other AI models. Among them: Otterly.ai, Peec.ai, HubSpot AI Search Grader, Semrush, and Ahrefs.