OpenAI to merge ChatGPT, Codex, and Atlas browser into one desktop superapp

OpenAI is preparing a desktop superapp that will combine ChatGPT, the AI code editor Codex, and the browser Atlas with artificial intelligence into one application. This is reported by The Wall Street Journal citing an internal memo from the company. The memo's author is Fidji Simo, VP of Applications at OpenAI.

According to her, the current fragmentation of products "slows down work and prevents achieving the necessary level of quality." The consolidation of the product line is an attempt to bring order to the company's sprawling product portfolio. Over the past year, OpenAI has launched a series of separate products: the video generator Sora received its own iOS application, and the company itself acquired the startup Jony Ive, which works on AI hardware.

In parallel, development of the Atlas browser continued — its own competitor to Chrome with integrated ChatGPT. Codex, a tool for writing code, also developed as a separate product. Now all of this is planned to be brought under one roof.

The superapp is a long-standing idea from the Asian tech market (WeChat, Alipay), which Western companies are trying to adapt to their ecosystems. For OpenAI, this means a single entry point: one interface for chatting, coding, and browsing with an AI assistant. Competitive pressure also plays a role.

Anthropic is growing Claude's audience, Google is strengthening Gemini in its products, and Microsoft continues to integrate Copilot into Windows and Office. In this race, spreading across multiple applications is a luxury that OpenAI, apparently, can no longer afford. Specific launch dates for the superapp have not yet been announced.

Based on the memo, consolidation is a priority for the near term, not distant plans.