Google launches tools to transfer chats from ChatGPT and other AI bots to Gemini

Google has launched switching tools — a set of tools that allow users of other AI assistants to transfer chat history and personal data directly to Gemini. The company expects this will lower the barrier to switching platforms and attract audiences from ChatGPT, Microsoft Copilot, and other competitors. The principle works in a familiar way — similar to Google Takeout.

A user requests data export from another service, then imports it into their Google account. As a result, Gemini receives saved chats, custom instructions, and personal settings accumulated in the competing bot. The process requires no technical knowledge and takes just a few minutes.

The move is logical against the backdrop of intense competition in the AI assistant market. ChatGPT maintains its lead with over 300 million weekly active users, while Gemini, despite deep integration into Google's ecosystem, significantly lags in reach. Switching tools are a classic mechanism for reducing switching costs: the easier it is to leave a competitor, the better the chances of attracting their audience.

There is also a regulatory context. The European Union is actively applying the Digital Markets Act (DMA), which requires large platforms to ensure data portability. Although the launch of switching tools is not directly related to DMA requirements for Google, the overall vector toward data portability makes such tools not a competitive advantage but a market standard.

Failing to offer them would mean losing out to those who already do. For Google, this is not the first tool for reducing friction during onboarding. Previously, the company focused on those already in the Workspace ecosystem — it integrated Gemini into Gmail, Docs, Drive.

Switching tools are the next step: now Google is going after those who sit in someone else's ecosystem. This is an indirect admission that organic user flow from ChatGPT is insufficient to catch up with the gap. Practically for users, this means: if you have spent years collecting useful chats in ChatGPT, custom instructions, or work scenarios — you no longer need to start from scratch.

Your history comes with you. For corporate and professional users with accumulated context, this is especially important. So far, Google has not clarified exactly what data is transferred and whether formats of all major competitors are supported — ChatGPT, Claude, Copilot, Perplexity.

The company speaks of "other chatbots" in general without naming specific source platforms. The list will likely expand as services begin implementing compatible export formats. The AI assistant market is transitioning from the "who launches faster" phase to the "who retains and attracts" phase.

Google is betting on lowering barriers — and this is perhaps wiser than trying to win solely through new model capabilities.