Apps Surpassed Games in Revenue in 2025 Thanks to AI

In 2025, a landmark shift occurred in the mobile app market: consumers for the first time spent more money on non-gaming applications than on games themselves. This growth is largely driven by the explosive popularity of applications that use artificial intelligence (AI) to solve a wide range of tasks – from photo editing and content creation to personal assistants and educational platforms.

For a long time, the gaming industry dominated app stores, generating the lion's share of revenue. However, as AI technologies develop and integrate into everyday applications, the situation has begun to change. Users are increasingly seeing the value in applications that can automate routine tasks, offer personalized content, and improve their productivity.

AI-based applications offer a wide range of capabilities. For example, photo editing applications use AI to automatically improve image quality, remove unwanted objects, and even create new images based on text requests. Other applications use AI to create personalized learning programs, helping users learn new languages or master new skills. The growing popularity of AI chatbots, such as ChatGPT, has also contributed to increased spending on applications.

This shift has serious implications for the mobile app industry. Game developers will need to find new ways to attract and retain users, possibly by integrating AI into their games to create more engaging and personalized gaming experiences. Meanwhile, non-gaming app developers have enormous growth opportunities, offering users innovative AI-based solutions.

For users, this means that in the future, even more useful and convenient applications using AI to solve a wide range of tasks will become available. However, it is important to remember the potential risks associated with AI use, such as data privacy and algorithmic bias. Users should carefully choose applications and monitor how their data is used.

In conclusion, the growth in mobile app spending driven by AI popularity is an important signal that AI technologies are becoming increasingly integrated into our everyday lives. This trend will likely continue in the future, opening new opportunities and challenges for developers and users.