Фейк об «утекшей» рекламе OpenAI для Super Bowl взбудоражил сеть

Tensions around OpenAI continue to swirl regarding the Super Bowl and advertising. Shortly after the game concluded, information began circulating on social media about an allegedly "leaked" advertisement from the company. However, as it turned out, it was nothing more than a carefully planned hoax.

Screenshots from a deleted Reddit thread told the story of a disgruntled employee who, expressing his frustration that the advertisement he had worked on was never shown, accidentally "leaked" the entire commercial. In the video, apparently featuring actor Alexander Skarsgård, known from the series "True Blood," demonstrated what could have been OpenAI's first hardware device – a shiny ball accompanied by headphones.

This news quickly spread through technology publications and social media, sparking waves of discussion about what OpenAI's first consumer product might look like. Many speculated that the ball could be a device for local-level AI processing, with the headphones serving as an interface to interact with it. Others suggested it could be a device for capturing and analyzing environmental data for training AI.

However, soon after this, OpenAI president Greg Brockman commented on the situation on the social network X (formerly Twitter), calling the video a fake. He provided no additional details, but his concise statement ended speculation about OpenAI planning to enter the hardware market in the near future.

This incident highlights how easily misinformation can spread in the era of digital technology, especially when it comes to companies that attract significant public interest. It also demonstrates how social media can be used for rapid dissemination of information, both true and false. For OpenAI, this became a lesson about the need to more carefully control information leaks and manage its reputation in the online environment.

Despite the advertisement turning out to be fake, it generated significant interest in OpenAI's potential hardware developments. It's possible that the company is genuinely considering entering this market in the future, and this incident served as a kind of test of public opinion. In any case, this story once again proved that OpenAI remains at the center of attention and any mention of the company sparks heated discussions.