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Atlassian soaring: Mike Cannon-Brookes explains why AI is the best thing that's happened to them

Picture this: you walk out to investors with a report, your company's shares start turning red on the monitors, and you declare with a smile that AI is the…

AI-processed from Bloomberg Tech; edited by Hamidun News
Atlassian soaring: Mike Cannon-Brookes explains why AI is the best thing that's happened to them
Source: Bloomberg Tech. Collage: Hamidun News.
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Picture this: you walk out to investors with a report, your company's shares start turning red on the monitors, and you declare with a smile that AI is the best thing that's ever happened to your company. That's exactly what Mike Cannon-Brooks, co-founder and CEO of Atlassian, did when the company's stock slid down after market close on Thursday. Against the backdrop of a broader downturn in the tech sector, which is reeling from inflated expectations around artificial intelligence, Atlassian is trying to play the long game. Cannon-Brooks is confident that current turbulence is just noise, and the real value of these technologies is only starting to manifest in their products.

The market right now is behaving like a moody teenager: just yesterday it was buying everything with "AI" attached to it, and today it's punishing companies for the slightest deviation from forecasts. Atlassian found itself at the epicenter of this storm. Quarterly results for the second period showed that the company is growing, but not fast enough for those accustomed to explosive growth from the era of cheap money. Investors began massively exiting positions, fearing that the "AI bubble" is about to burst, and dragged down even the strongest players in the software industry along with them.

However, the context here is much deeper than just numbers in a table. Over the past couple of years, Atlassian has been painfully migrating its clients from on-premises servers to the cloud. It was a difficult and expensive process that's finally starting to pay off. It's in this cloud infrastructure that the company has deployed its main bet—the Atlassian Intelligence system and its new agent Rovo. Cannon-Brooks understands: if Jira used to be just a task tracker, now it should become the brain center that automatically distributes tickets and writes documentation. Without AI, this transformation would have been impossible, and that's why the CEO calls the technology a blessing, not a threat.

It's interesting to observe how the rhetoric of industry thought leaders is changing. While financial analysts count multiples and lament falling stock prices, software developers see in AI a way to solve the problem of "tool fatigue." Atlassian had long been criticized for bloated interfaces and complex configuration. Now the company promises that neural networks will take on the role of a personal assistant for every programmer or manager. This changes the very paradigm of software usage: from manual data entry we're moving to intention management.

Of course, the irony of the situation is that the very "AI hype" that initially sent tech stocks to the sky is now drowning them. The market demands instant monetization, but integrating generative models into corporate workflows is not launching a chatbot to write poetry. It requires time for integration, training models on client data, and ensuring security. Atlassian is at that phase where investments have already been made, but the massive influx of money from new features hasn't yet fully reflected in the reports. Cannon-Brooks is clearly betting that in a year, nobody will remember the current stock price decline.

Ultimately, the position of Atlassian's head reflects faith in a fundamental shift. He's not trying to appease investors with boilerplate phrases about cost cutting. Instead, he's saying directly: we're building the future on the basis of AI, and if you don't like it—look at the graphs, and we'll keep writing code. It's a risky strategy in conditions where Wall Street is losing patience, but perhaps the only right one for a company that wants to remain relevant in the next decade.

The key point: Will Cannon-Brooks' optimism prove prophetic, or did Atlassian simply fail to jump off the hype train in time before it started slowing down?

ZK
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