RTX 60 в 2028-м: Nvidia окончательно променяла геймеров на нейросети

Remember when Nvidia was a company for people who liked to play video games in the evenings? Those days seem to have officially gone down in history, giving way to an era of total artificial intelligence dominance. Fresh insider reports from The Information paint a rather bleak picture for anyone planning to upgrade their PC in the next couple of years.

Nvidia has decided to push back the launch of the next-generation RTX 60 graphics cards to the end of 2027, which means they'll reach ordinary users no earlier than 2028. The reason for this decision is both prosaic and cynical at the same time. First, the industry has faced another round of memory price increases, making consumer graphics card production less profitable.

Second, and most importantly, Nvidia is deliberately reallocating its manufacturing capacity in favor of AI training chips. When a single Blackwell accelerator brings the company tens of thousands of dollars in profit, tinkering with gaming cards for fifteen hundred bucks simply becomes uninteresting. The situation is complicated by the fact that the delay has affected even intermediate solutions.

The RTX 50 Super lineup, which many were hoping would be a lifeline, will also come out later than planned. This sets a dangerous precedent in the market. If we used to be accustomed to a two-year update cycle for flagship products, Nvidia is now effectively stretching the lifespan of current generations to five or six years.

This is not just a technical hiccup, but a fundamental shift in Jensen Huang's strategy. The company no longer wants to be the "heart of the gaming PC"; it wants to be the "brain of world AI." For the industry, this means a period of prolonged stagnation in the consumer segment.

Game developers will be forced to target older hardware, which will slow graphics progress. On the other hand, this decision confirms just how high the stakes are in the arms race between OpenAI, Google, and Meta. Nvidia understands that now every spare transistor must work on training new GPTs and Claudes, not on rendering shadows in cyberpunk.

It's interesting to observe how quickly the company forgot about its loyal audience, which fed it for decades. Now gamers find themselves in the position of "poor relatives" at the party of large language models. If the memory shortage persists and demand for AI accelerators continues to grow exponentially, it's not unlikely that 2028 itself could turn out to be an optimistic forecast.

We're entering an era where a video card becomes a luxury item not because of miners, but because silicon has become too valuable for entertainment. The main point: Nvidia has officially acknowledged the priority of AI over the gaming market. Are you ready to sit with your RTX 3060 until 2028, or is it time to switch to cloud gaming?