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AI-очки и GPASS: почему ваш следующий гаджет будет на лице, а не в кармане

Китайские техногиганты во главе с Ant Group (Alipay) решили, что доставать смартфон для оплаты парковки или поиска гида — это лишнее движение. Новая архитектура

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AI-очки и GPASS: почему ваш следующий гаджет будет на лице, а не в кармане
Source: 36Kr (36氪). Collage: Hamidun News.
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Remember how we got used to paying with our phones instead of plastic? Soon the smartphone itself will seem like a bulky anachronism. In China, they are now extensively testing a new format of interaction with the world through AI glasses, and it's far more interesting than just a camera on a frame.

We're talking about deep integration of the Alipay ecosystem into wearable devices through the technological framework GPASS (GPASS). This is not just "smart" glass, but an attempt to turn reality into an open gaming world where services are activated by your gaze. Let's start with context that's understandable to any resident of the Middle Kingdom.

The tradition of collecting the hieroglyph "happiness" (Fu) for the New Year transformed from a family ritual into a tedious quest of scanning papers with a smartphone camera. This year, Ant Group offered an alternative: owners of Rokid or Quark glasses can simply look at the symbols, and the system itself recognizes them and credits bonuses. It seems like a trifle, but it's a fundamental shift in interfaces.

We're moving from the model "a person searches for a service in an app" to the concept "a service finds a person in the context of their life." Take a banal situation in a parking lot. Usually it's a hassle: find your phone, open the right app, scan a code, leaning out the window.

With GPASS-based glasses, everything changes. The system understands that you've entered a parking lot and whispers in your ear: "Time started." When you exit, you just need to say "confirm" in response to a voice notification about the cost, and the barrier rises.

No hands, no extra movements. The same thing happens in tourism. At a recent summit in Wuzhen, glasses with a digital guide "Tong Xiaou" automatically told the history of bridges as soon as the user looked at them.

Why does this work now, when attempts have been made before? The secret is in the combination of Agent architecture and security. GPASS uses biometric identification by voice and gaze, which is critical for financial operations.

This is not a "dumb" gadget waiting for a command, but an active assistant. It analyzes the environment, anticipates needs, and offers solutions. If you walk into a pharmacy, the AI assistant "Ant Afu" is ready to consult on medication composition without making you Google it.

Numbers confirm that we're on the brink of a big explosion. According to IDC, the AI glasses market in the third quarter grew by 370%. At the same time, 80% of the world's supply chain for such devices is concentrated in China.

This means the path from prototype to mass product has been shortened to weeks. Rokid founder Zhu Minmin predicts that in three to five years, glasses will become the primary computing device, displacing smartphones. And 2026 looks like that very "iPhone moment" for the industry.

Of course, there are questions of privacy and habits. But when technology makes life seamless—when payment happens by your gaze, and navigation is drawn directly on the asphalt before your eyes—resisting progress becomes increasingly difficult. We are entering an era where the interface becomes the world itself, and glasses are merely the key to it.

The main point: the success of AI glasses now depends not on lens resolution, but on how useful services are "embedded" in them. Are you ready to trust your wallet to your own gaze?

ZK
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