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Ant Group: How to Make 10,000 Employees Fall in Love with AI (And Profit From It)

While Western tech giants debate AI safety, Chinese fintech giant Ant Group has decided it's time to move from words to action and, more importantly, to…

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Ant Group: How to Make 10,000 Employees Fall in Love with AI (And Profit From It)
Source: 36Kr (36氪). Collage: Hamidun News.
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While Western tech giants debate AI safety, Chinese fintech giant Ant Group has decided it's time to move from words to action and, more importantly, to money. The company's CEO Han Xin sent employees a letter that could be considered a manifesto of a new era. The "AI Credit" program is not just a one-time holiday bonus, but an attempt to rebuild the DNA of a huge corporation through direct financial leverage.

In a situation where every second startup calls itself "AI-first," Ant Group decided to test how quickly a company with multibillion-dollar turnover can retool on the fly. Let's be honest: corporate "transformation" usually smells of boring training sessions and endless meetings that only distract from work. But Ant Group comes in with trump cards.

They are introducing a system of special points that will turn into real assets in two years — SERs, or rights to economic benefits. The condition is simple: your AI project must not just exist in a vacuum, but bring real value to the business or gain market recognition. If in two years the company's value grows thanks to your algorithms, you become a co-owner of that success.

If not — your "credits" will simply remain a useless line in a database. This move looks like a logical continuation of the company's prolonged pause in development. After the Ant Group IPO was blocked by Chinese regulators years ago, the fintech giant had to spend a long time searching for its new "self."

In the face of fierce competition with Tencent and ByteDance, simply being a convenient "digital wallet" is no longer enough. Han Xin directly states: the goal is "complete AI-zation" of the business and organization. This means neural networks must penetrate every capillary of the structure: from credit scoring to personnel management and legal support.

Special attention in the letter is paid to AGI — strong artificial intelligence — and its application in healthcare. This sounds ambitious, given that Ant Group has always been primarily associated with payments and loans. But if you think about it, they have access to colossal amounts of data about the behavior of hundreds of millions of users.

Connecting financial behavior with medical services and making it all work under AI management — that's the "strategic lever for the next ten years" that leadership is talking about. Healthcare in China is a huge market that has long been waiting for a digital shake-up. What's interesting here is how Ant Group is trying to solve the problem of "lazy corporate AI."

Usually, innovations in large companies drown in bureaucracy and fear of mistakes. By creating an "AI Credit" system, management is essentially launching an internal venture fund. Teams inside Ant Group will now compete for resources and future payouts as if they are independent startups in Silicon Valley.

It's a harsh, but effective way to filter out those who just add a trendy word to a presentation title from those who really change the product. The Chinese market is now in a fever: everyone is building their own "large models," but few understand how to make money from them right now. Ant Group is betting that personal financial motivation of employees is the best way to find an answer to this question.

If the experiment succeeds, we will see the birth of a completely new type of organization, where every developer is directly interested in the growth of the capitalization of their algorithms. There's only one question left: will the company have the patience to wait two years for these seeds to bear fruit in the form of real profit? Key point: Will "AI Credit" become the golden standard of motivation in the industry or turn into another impossible KPI trap for employees?

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