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Cmsemicon Raises Prices: Chips Get 50% More Expensive (And This Is Just the Beginning)

While the whole world watches NVIDIA quotes and wonders how many more billions Sam Altman will ask for his factories, the real electronics manufacturing…

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Cmsemicon Raises Prices: Chips Get 50% More Expensive (And This Is Just the Beginning)
Source: 36Kr (36氪). Collage: Hamidun News.
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While the whole world watches NVIDIA quotes and wonders how many more billions Sam Altman will ask for his factories, the real electronics manufacturing sector is experiencing things far more mundane and frightening. Chinese chipmaker Cmsemicon sent partners a notification that essentially puts an end to cheap electronics in the coming quarter. The company is raising prices on its microcontrollers (MCU) and Nor flash memory.

And if we were talking about a modest five percent increase, the market wouldn't even flinch. But Cmsemicon is aiming for a range from 15% to 50%. Let's be honest: when a manufacturer talks about a price increase of half the cost, that's not just inflation adjustment.

That's a signal that a real fire has started in the supply chain. In the official notification, the company complains about everything at once: capacity shortages across the industry, rising raw material costs, and most unpleasantly, a sharp increase in the cost of final production stages. Packaging of finished chips has become more expensive, supply cycles have stretched out, and testing services and the cost of lead frames continue to climb.

The situation looks like the good old days of component abundance have finally become a thing of the past. Why should we care about this? Simple.

Microcontrollers are the brains of any device more complex than a brick. If you're working on robotics, the Internet of Things, or trying to squeeze a neural network into a wearable device (Edge AI), these chips are your basic diet. Nor flash memory is used to store firmware, and without it your smart gadget is just a set of expensive plastic.

When basic components get 50% more expensive, a manufacturer has two options: either work at a loss, or pass the costs on to the customer. Guess which option corporations will choose? This situation reminds us of the fragility of the iron foundation on which all modern AI prosperity is built.

We're used to discussing algorithms and teraflops, forgetting that the physical world requires silicon, copper, and chemicals for etching boards. Cmsemicon is not the last player in China, and their decision could trigger a domino effect. If one major supplier raised prices citing objective market difficulties, its competitors would hardly miss an opportunity to adjust their financial reports in a similar way.

As a result, we could see a wave of price increases across the entire spectrum of affordable electronics. It's also interesting that this is happening against the backdrop of China's attempts to achieve complete self-sufficiency in semiconductors. Internal pressure on factories is growing, demand within the country is huge, and external sanctions limit access to the most advanced equipment.

As a result, the old process nodes on which these MCUs are stamped are overloaded. We're entering a phase where simple chips could become scarcer and more important than top-tier graphics processors, simply because you need millions of times more of them to maintain everyday life. Bottom line: The era of cheap smart hardware is taking a break.

If you were planning to launch a hardware product, it's time to recalculate your unit economics before a 50-percent price jump turns your profit into a pumpkin.

ZK
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