Apple обновила Siri — и она наконец достаточно хороша; впереди складной iPhone

Apple updated Siri in iOS 27 and macOS 27. After two years of criticism for lagging in the AI race, the company finally demonstrated an assistant that is not embarrassing to compare with competitors — albeit with caveats.

What Changed in Siri

The updated assistant is built on Apple Intelligence — the company's proprietary AI platform that it began rolling out in 2024. Over the past eighteen months, it has received incremental improvements, but the iOS 27 version represents the first truly significant update since launch. The main progress lies in understanding context and multi-step requests. The previous Siri would lose the thread of conversation after the second exchange. Now you can formulate a complex request — "find an email from Maxim with the warehouse address and add it to my Maps route" — and the assistant will execute everything without intermediate clarifications.

Key improvements in iOS 27:

• Multi-step requests with session context retention
• Personal Context — access to emails, documents, photos with on-device processing
• API for third-party developers — apps "explain" their capabilities to Siri
• Improved speech recognition in noisy environments
• Screen responses without obligatory voice output

Personal Context deserves special attention. The assistant gains access to the user's personal data and responds more accurately, taking into account the specific context of a person's life. Fundamentally important is that all processing occurs on the device: the cloud does not participate in this pipeline. For Apple with its reputation in privacy, this is not merely a technical detail, but a marketing argument against Google and Microsoft.

How This Was Received

Assessments are measured but generally positive. Bloomberg calls the new Siri "good enough" — not a revolution, but a notable step forward. For a company whose voice assistant served as a meme about technological incompetence for two years, this is a meaningful formulation.

"Siri has finally stopped being the main reason for jokes about

Apple's technological lag," — Bloomberg Tech.

Apple did not disclose which language model powers the new Siri. Apple Intelligence already integrates ChatGPT and Google Gemini as partner solutions. The architecture looks like a hybrid: proprietary on-device models for basic tasks plus cloud LLMs from partners for complex requests. This is a sensible strategy, but it leaves the company in technological dependence on OpenAI and Google.

Foldable iPhone and Touch MacBook

Parallel to the Siri announcement, Bloomberg confirmed details of two anticipated products. A foldable iPhone — Apple's first in history — is expected in late 2026 or early 2027. The device will have a screen of approximately 8 inches when unfolded. Apple has spent several years working on the hinge, achieving minimal visible crease: this is where competitors — Samsung Galaxy Z Fold, Motorola Razr, Google Pixel Fold — have still not reached a flawless level.

A MacBook with a touch screen looks more surprising. For many years, Apple categorically rejected this format — Steve Jobs himself called touch control on laptops ergonomically unsound, and this position persisted under Tim Cook. Now something has changed. A possible reason is the growing sales of iPad with Magic Keyboard, which has de facto become a hybrid of tablet and laptop. A touch MacBook could close this segment with a more elegant solution.

What This Means

Apple is simultaneously addressing two vulnerable points: the updated Siri removes the main argument of those who reproached the company for AI lag, while the foldable iPhone and touch MacBook signal a willingness to reconsider form factors that were previously considered foreign. The pace is not the fastest by 2026 standards — but for Apple, which knows how to wait for the right moment, this is a claim to a strong 2027.