Vertu to release foldable smartphone with AI agent for executives at $6,880

Vertu, the iconic premium smartphone manufacturer for executives, has unveiled a new foldable phone with an integrated AI agent for company management. The device is built on the open-source Hermes project and is positioned as a virtual assistant for CEOs, executives, and top managers, capable of fully automating routine management tasks and accelerating decision-making.

Foldable Design with Premium Finish

As befits Vertu, the body is crafted from premium materials: titanium, ceramic, and rare metals with signature finishing. The foldable format provides a unique advantage — when unfolded, the screen expands, and the smartphone becomes a convenient tool for working with spreadsheets, charts, analytics, and documents. This is a solution for people who spend many hours on analytics, planning, and client negotiations.

The price starts at $6,880 for the base configuration. This is at the upper end of the premium smartphone segment. Vertu positions itself as a brand for the select few, and this device fully embodies that philosophy. This is not an attempt to capture the mass market — it is a tool for people who value time more than money and who are willing to pay for innovation.

Built-in AI Agent: What It Can Do

The main innovation is an AI agent trained on your company's data. It runs in the cloud, syncing with a local copy on the phone, and gradually learns from your processes and habits. Key capabilities:

• Prepares daily reports and analytics on key company metrics
• Schedules meetings, automatically finding free slots across all calendars
• Conducts business correspondence and prepares document drafts for signature
• Tracks KPIs in real time and alerts you to critical trend deviations
• Prioritizes incoming emails, highlighting urgent messages and those requiring personal attention

The agent complements, but does not replace, the executive. It saves dozens of hours per month on information processing and standard management tasks. Strategic decisions remain with the human.

Enterprise Integrations and Corporate Security

The device integrates with all major corporate platforms: Salesforce, SAP, Google Workspace, Microsoft 365, Slack. The AI agent understands company structure and can interact with employees through familiar communication channels. Vertu clearly does not skimp on security: data is stored with military-grade 256-bit encryption, supporting two-factor authentication and biometric verification. The system is certified for GDPR, CCPA, SOC 2 — critical for fintech, pharma, and healthcare, where regulators tolerate no errors. Cloud sessions are logged for full audit trails.

Competitors and Positioning

Samsung and Apple are also experimenting with AI agents, but Vertu is the first to release a ready-made enterprise product. Samsung's Galaxy AI is currently limited to photo processing and suggestions. Apple's Siri is significantly weaker in corporate environments. Vertu leveraged Hermes' openness and built a complete stack around it with integrations, security, and support.

What This Means for the Market

Vertu is betting on AI as the defining trend of the next decade. The smartphone ceases to be merely an information transmitter — it becomes a management agent, making decisions and executing tasks. $6,880 is a fair price for innovation. In the premium segment, clients care not about megapixels and battery life, but about solving real problems: saving dozens of hours per week, reducing human error, accelerating strategic decisions. Within 2-3 years, similar features will appear on iPhone and Samsung, but it all starts here — in the premium niche, where customers are willing to pay for the privilege of being among the first to experiment with the future of company management.